Beauty Expertise. Data Precision.

Conversion Power.

Beautytap is the only end-to-end digital growth partner 100% focused on the beauty and wellness categories. From AI-powered review analysis to paid media and retail content, we turn beauty conversations into conversions.

WE BELIEVE THE FUTURE OF BEAUTY IS STORY-DRIVEN AND DATA-LED

OUR MISSION

To connect beauty brands with the people, content, and insights that move the category forward—from the first impression to the final purchase.

Beauty & wellness focus

Deep and specialized expertise in both distinct categories

Authenticity

Every review and video is curated, educated, and strategic

Education

We train our reviewers and creators—not just onboard them

Performance

Every piece of content is tied to a measurable outcome

Community

We foster a thriving network of experts, enthusiasts, and storytellers

Innovation

AI powers every insight, trend pulse, and content brief

FROM COMMUNITY ROOTS TO

GLOBAL IMPACT

Beautytap began as a passionate community of over 50,000 beauty tastemakers seeking a smarter, more authentic way to influence beauty commerce. Today, it's a full-service digital engine helping 200+ brands grow—while staying true to its beauty-first foundation.

2018

BEAUTYTAP LAUNCHES

Beautytap launches as a global beauty community and content hub, bringing together passionate beauty lovers and professionals through trusted reviews and expert insights.

2020

RETAIL PARTNERSHIPS BEGIN

Formed key retail partnerships with leading beauty retailers, laying the groundwork for enhanced reach, credibility, and product discovery across channels.

2022

Community Expansion

Growth of community from beauty professionals into tens of thousands of beauty enthusiasts and content creators.

2023

FULL SERVICE DIGITAL ENGINE

Added paid media, marketplace integration, and omnichannel capabilities—transforming Beautytap into a full-service digital performance engine.

2024

SIGNIFICANT GROWTH

Surpassed 3M+ beauty reviews analyzed, achieving major growth milestones in data intelligence, user engagement, and strategic brand partnerships.

2025

AI Expansion

Expanded into AI-powered review and video analysis, unlocking deeper customer insights and improving overall content strategy and effectiveness.

MEET THE MINDS OF BEAUTYTAP

Our leadership team blends deep beauty expertise with cutting-edge performance marketing. With over 100 years of combined experience, they bring the insight, strategy, and innovation needed to help beauty brands grow.