Every Product Has A Story.
We Help You Make It Resonate.
In beauty, every detail matters—scent, texture, ingredient claims, even label design. We help uncover what customers really notice, value, or misunderstand before you launch.
BUILT FOR BEAUTY, BACKED BY DATA
We combine qualitative feedback with large-scale pattern analysis using over 3M beauty reviews and behavior insights from U.S. shoppers.
1. Brand & product deep dive
Define context, challenges, and key study objectives
2. Hand-selected consumer panel
30+ participants matched to your ideal target audience
3. Product testing over time
Usage feedback in 7–21 days, extendable to 60
4. AI-driven trend & sentiment analysis
Analyze SKU reviews for strengths, weaknesses, gaps
5. Final report with marketing-ready data
Ready-to-use stats and insights to optimize your product's performance
EXAMPLE DATA OUTPUT WITH AI ANALYSIS
FROM FEEDBACK TO
We don't just deliver perception data—we translate it into creative, marketing, and retail strategy to strengthen launch success and audience targeting.
Adjusting claims language for ingredient-conscious buyers
Contains natural ingredients
92% organic botanicals including sustainably-sourced chamomile and vitamin E
Packaging revamp driven by tactile/visual cues
Standard pump bottle
Matte finish with raised texture - 73% said it felt more premium
Finding regional or generational gaps in understanding
One-size-fits-all messaging
Gen Z prefers 'clean beauty' while Millennials respond to 'dermatologist-tested'
CAMPAIGN AD REVISION FLOW BASED ON PERCEPTION INSIGHTS
FROM GUT REACTIONS TO INSIGHTFUL CLAIMS
Generic feedback tells you if users liked something. BeautyTap Insight tells you exactly why—with data you can use in marketing, product pages, and ad claims.
"Long lasting"
"92% agrees that their make-up last longer than 8 hours with this particular primer"
