Beautiful Ads

Even Better Returns

We help beauty brands run high-performing ads powered by authentic UGC produced by our creator community. This tandem approach drives stronger ROI, higher ROAS, and sustained growth month over month.

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PERFORMANCE ALONE ISN'T ENOUGH IN BEAUTY

Today's beauty buyer needs more than urgency—they need education, trust, and relevance. Most ad teams don't know how to build content that sells and strengthens brand equity. We do.

Creative that balances branded identity with conversion goals

Our ads maintain your brand voice while driving action—creating consistency from awareness to purchase.

Strategic sequencing across funnel stages

We build campaigns that nurture customers through education, social proof, and urgency at the right moments.

Custom content for D2C, online marketplaces, and retail support

Each channel gets tailored creative that drives the right action for that platform's unique buying journey.

Beauty ad performance by type

Branded content1.8x ROAS
Testimonial/UGC2.7x ROAS
Educational content2.3x ROAS
Product-focused2.1x ROAS
Key insight:
Balanced campaigns using all four ad types outperform single-approach strategies by 35%

FULL-FUNNEL AD EXECUTION THAT

BUILDS AND CONVERTS

From acquisition to loyalty, our paid campaigns are designed to drive awareness, sales, and LTV through performance creative that evolves with the audience.

PAID CAMPAIGN STRATEGY

Meta, Google, TikTok, Pinterest, Amazon

Paid Campaign Strategy

PERFORMANCE CREATIVE DIRECTION

Asset production optimized for each platform

Performance Creative Direction

TARGETING & SEGMENTATION

By mindset (Buy Now vs Thinker)

Targeting & Segmentation

OMNICHANNEL CAMPAIGN DESIGN

D2C + retail + marketplaces

Omnichannel Campaign Design

AI-POWERED BUDGET PACING

Creative rotation based on performance

AI-Powered Budget Pacing

WEEKLY PERFORMANCE REPORTING

Creative recommendations & optimizations

Weekly Performance Reporting

OMNICHANNEL MEDIA, STORYBOARDED

FOR BEAUTY CONVERSION

Our 5-step approach ensures your ads tell a cohesive story across all platforms while driving measurable results.

1
Brand & funnel audit
Understand audience journey from ad to PDP to retail
What we analyze:
  • Current ad performance by platform
  • Audience segmentation opportunities
  • Creative strengths and weaknesses
  • Competitive landscape
2
Strategic storyboard development
Craft messaging, claims, and hooks
Storyboard elements:
  • Key claims and proof points
  • Visual direction and brand guidelines
  • Platform-specific creative briefs
  • Testing strategy and variables
3
Creative development
Tailored videos, carousels, UGC, and product ads
Creative formats:
  • Short-form video (15s, 30s)
  • Static and carousel ads
  • UGC and testimonial content
  • Product-focused creative
4
Campaign Launch & Optimization
AB testing + budget pacing
Optimization focus:
  • Creative performance by audience
  • Budget allocation by platform
  • Bid strategy and targeting refinement
  • Funnel progression metrics
5
Weekly reporting + adjustments
Continuous feedback loop with brand team
Weekly insights:
  • Performance vs. benchmarks
  • Creative recommendations
  • Budget pacing and forecasts
  • Next-phase strategy updates
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MORE THAN MEDIA—

IT'S MESSAGING THAT WORKS

Our beauty-specific approach delivers measurable results across all key performance indicators.
ROAS icon
2.5x
ROAS
across omnichannel campaigns
Lower CPA icon
-42%
Lower CPA
vs prior agency or in-house teams
Video view-through icon
3x
Video view-through
on UGC vs branded content
CTR lift icon
+60%
CTR lift
from AI-informed message testing

Week-over-week performance

Our campaigns consistently improve over time through continuous optimization

Week 1
1.6x ROAS
Week 2
2.1x ROAS
Week 3
2.3x ROAS
Week 4
2.5x ROAS

Creative performance snapshot

Different creative approaches yield varying results by platform

UGC testimonial

CTR
Conv. rate
4.2%
2.8%

Educational video

CTR
Conv. rate
3.7%
2.3%

Product carousel

CTR
Conv. rate
2.9%
3.1%

Branded content

CTR
Conv. rate
2.4%
1.9%

LET'S MAKE YOUR AD DOLLARS DO MORE

Partner with beauty marketing experts who understand how to balance brand storytelling with performance metrics.