THE BEAUTYTAP MODEL
BUILT TO FLEX.
STRUCTURED FOR GROWTH.
Start anywhere - our solutions work alone or scale into a full growth engine. Whether you need one service or an end-to-end partner, we extend your marketing team with beauty insight, data, and execution expertise.
We understand the beauty brand journey from startup and fundraising to D2C launch, marketplace growth, national retail, and acquisition. Our strategies flex to fit your stage and vision.
We understand the beauty brand journey from startup and fundraising to D2C launch, marketplace growth, national retail, and acquisition. Our strategies flex to fit your stage and vision.
WHAT SETS US APART
BEAUTY-ONLY. STRATEGY-LED.
WHITE-GLOVE.
Beauty Only
From prestige to indie brands, we have highly focused expertise in all beauty and wellness categories
DEDICATED TEAM
Every partner gets a dedicated strategist & campaign lead
BRIEFED CREATORS
Reviewers and creators are briefed before every campaign
AI-INFORMED BRIEFS
Insights from our 3M+ review + performance database
THE WORKFLOW
OUR PROCESS IN ACTION
1
Discovery call
Identify brand needs + channels
2
Campaign planning
Messaging, creators, KPIs
3
Launch
Execute across touchpoints
(reviews, video, ads)
(reviews, video, ads)
4
Weekly optimization
Real-time data = creative
pivots
pivots
5
Monthly strategy recap
Roadmap for next growth
phase
phase
Monthly execution roadmap
WEEK 1
Launch
WEEK 2
Optimize
WEEK 3
Scale
WEEK 4
Report
THE OUTCOME
INTEGRATED RESULTS.
LONG-TERM VALUE.
4.5x
Increase in review conversion when paired with ads
Integrated approach drives higher performance
2x
Higher AOV when education-based content is used
Informed customers spend more
3x
Longer retention from customers who enter through branded storytelling
Emotional connection builds loyalty
STANDALONE SERVICES
Conversion rate
Average order value
Customer retention
2.1%
$45
3 months
INTEGRATED APPROACH
Conversion rate
Average order value
Customer retention
9.5%
$90
9 months