Did you know 91% of 18-34-year-old consumers trust online reviews just as much as a personal recommendation? Online reviews are more than social proof—they’re a core part of how people

How Octavia Morgan Fragrances Gained 600+ Glowing Reviews with Beautytap

When you’re online shopping and thinking about making a purchase, that little voice inside of you that says, “I guess this is a brand people know and trust” is a

How Beautytap Generated Close to 1,000 Reviews for banuskin’s Launch on Sephora.com

Jerrod Blandino is on a mission to make clean beauty bold, fun, glamorous, and inclusive. His legendary career includes co-founding (and moving on from) Too Faced Cosmetics. The charismatic force

Beautytap Founder Spotlight: Jerrod Blandino of Polite Society

We’re talking about high-quality, thoughtful, educationally-driven reviews.You may be used to typical reviews that neglect to impart an ounce of helpful advice and come across as if they were written

How to Generate High-Quality, Authentic Beauty Reviews

When was the last time you ordered something online without checking the reviews? It was probably a very long time ago, before reviews were a thing.Yes — 95 percent of

How Trinny London Makeup + Skincare Generated 1,000+ Reviews in 45 Days with Beautytap

Long before launching the wildly successful Shani Darden Skin Care, founder Shani Darden was passionate about beauty. The first whispers of the Los Angeles-based esthetician’s future career surfaced when she

Beautytap Founder Spotlight: Shani Darden of Shani Darden Skin Care

Self-expression, cultural vibrancy, and exquisite menswear graced the 2025 Met Gala. A “Tailored for You” dress code highlighted fashion’s profound role in shaping history.The red carpet celebrated The Metropolitan Museum

Top 2025 Met Gala Celebrity Beauty Trends

A passionate visionary with deep roots in product development and brand strategy, Tisha Thompson is a true trailblazer in the beauty industry. In 2021, she launched LYS Beauty—making history as

Beautytap Founder Spotlight: Tisha Thompson of LYS Beauty

Previously known for her recurring role as Dallas Ali in FX&#x27;s critically acclaimed, Snowfall and the CW Sports Drama Series, All American: Homecoming, Taylor Polidore Williams is making waves with her second leading role for Tyler

Beauty In Black star Taylor Polidore Williams Reveals her Favorite Cure for Puffy Eyes + The Foundation She Uses “All the Time”

The 97th annual Academy Awards were gracious and authentic, with beauty looks to match. As Hollywood’s biggest night honored a year of creative genius, the movie making community applauded each

Oscars 2025: The Best Beauty Trends, Beloved Products, and Expert Tips

In the realm of fragrance, scent profiles are as diverse as the people they’re inspired by and for. Certain fragrance notes have become synonymous with gourmand, like vanilla and amber.

Top 10 Best Gourmand Fragrances

Achieving icon status in the beauty industry requires high-quality formulas, impressive efficacy, and stellar innovation. The products in this elite category are also respected by beauty experts, industry professionals and

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