Keys Soulcare is an American skincare company co-founded by Alicia Keys and is part of the Elf family of brands, which manufactures and sells products through its direct-to-consumer site and retail chains including Ulta. The company recently chose to emphasize its new products and highlight them as a real differentiator in the celebrity-backed brands space by focusing on the whole, wellness aspects and working with beauty experts to weigh in on reviews and efficacy. Given these five Keys Soulcare products (Radiant Eye Cream, Promise Serum, Body Polish, Melting Body Balm, Nourishing Cleansing Balm) are some of the brand’s most important items, they recognized the value in validating them with the voice of Beautytap’s verified beauty experts. Beautytap is an exclusive, private, highly diverse community of verified beauty professionals who receive COMPLIMENTARY Masterclass education with industry luminaries and opportunities to share honest, detailed reviews of full-size products by coveted beauty brands. Despite the high quality of the products, its position as a high profile celebrity brand, and having the backing of cosmetics behemoth Elf, Keys Soulcare was struggling to collect fresh, honest, detailed content in record time, so the company set out to rejuvenate its user-generated content and reviews on its site by gathering a large influx of fresh beauty expert reviews, knowing this would help to secure retail partnerships like Ulta.