In the 60s, Paul and Archie Bogosian, brothers and hairdressers, recognized their clients’ need for high performance hair care products. Today, they continue to innovate and bring affordable, salon quality formulations to market, including Agadir. Using only 100% pure, organic Argan Oil from the Moroccan mountains, Agadir’s delightfully scented, hair smoothing line now contains 30+ shampoos, conditioners, and styling products. Their hair treatments have also been Launchpad Magazine award winners four year running.