In 1990, Britta Cox developed Aquitex, a proprietary fabric that reduced hair drying time, eliminated frizz, and gave consumers healthier-looking tresses. Her sports fiber technology background inspired the development of microfiber hair wraps to eliminate unnecessary friction caused by towel drying. The 80/20 polyester/nylon blend wicks away water and closes the cuticle, reducing frizz. Short, long, thick, thin, curly or straight, every hair type benefits from this natural alternative to towel or blow drying.