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Positioning itself as the Korean version of Sephora, Aritaum (ah-ree-ta-um) has more than 1,300 stores worldwide. It offers brands under the AmorePacific umbrella, one of Korea’s biggest beauty conglomerates and a leader in research and development. In addition to brands like Laneige, Iope, Sulwhasoo, Mamonde, Hera, and Hanyul, Aritaum offers its own in-house collection of cosmetics, focusing mainly on affordable masks and trendy lip products like its Wannabe Cushion Tints, Jelly Bar, and Honey Melting Tints.