I was hearing a lot about this Clean It Zero Cleansing Balm by Banila CO. I also found the packaging to be very attractive so I thought about giving it a try and ended up buying one jar for myself. I used it first thing in the morning as well as in the evening to remove my makeup. The packaging contains a small spatula that I used to collect and then apply the balm on my hand. Next, I massaged it onto my skin removing makeup. I then added warm water to emulsify the balm and washed off my face with lukewarm water. The first thing that I noticed is that not only does this balm cleans deeply, it also lightly hydrates my skin and exfoliates it resulting in a skin that has reduced pores. So it is more like a 3-in-1 balm. It is very effective in removing my makeup including my waterproof mascara. I really like the texture because it simply melts in my hand and it's easy to scrape off from the jar. A little bit goes a long way. It has a lightly sweet and citrusy scent to it. I'd buy it again.