
Chéribé Beauty
ancient wisdom
modern luxury
Salwa Petersen
Chéribé Beauty, founded by Salwa Petersen, is a tribute to the women of Chad and the sacred Chebe seed ritual passed down through generations. Inspired by her great-grandmother Chéréye, Chéribé’s bond-repairing Chebe Complex™ strengthens waves, curls, coils, and kinks for softer, longer, stronger hair. Rooted in heritage and elevated by science, Chéribé is haircare that honors history.
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