CLE creates beauty products so individuals may nurture themselves with the best vegan, non-toxic, cruelty-free skincare basics with a minimalistic approach. Their team of artists, designers, and professionals are guided by the belief that beauty lies in embracing the natural self, in finding freedom in fluidity, and welcoming the truths often hidden in imperfections. They utilize innovative Korean Beauty technology while embracing the malleable understanding that modern beauty rituals are an integral part of individual expression.