Since 1961, COVERGIRL has made affordable, accessible, inclusive makeup. Known for their inspirational and diverse celebrity and supermodel faces, COVERGIRL makes it simple to look easy, breezy, and beautiful. From the grocery stores of the 60s to their new flagship store in New York City’s Times Square, COVERGIRL’s cult-favorite status continues. Today, every product is cruelty-free and Leaping Bunny Certified, no matter where it’s sold. And COVERGIRL is the largest makeup brand to carry that coveted designation.