3CE, which stands for 3 Concept Eyes, was borne out of the creativity of the Korean fashion blogger Sohee Kim, better known as StyleNanda. Offering an extensive collection of trendsetting colors, techniques, and makeup concepts, this cult favorite brand, often compared to M.A.C, is always looking for the next big thing, whether it’s their White Milk line, a China bestseller, or collaboration with social media star Lily Maymac. 3CE doesn’t just lead the industry with their beauty products but as a style and cultural leader. Committed to nurturing women in the workplace, 70% of 3CE’s employees are female and 3/4 are in their 20s. Since 2009, 3CE has expanded throughout Asia, with its flagship store in the artsy Seoul district of Hongdae.