Our story began with a vision to create high-performance, science backed formulas at an incredible value that make your skin, mind, and conscience feel good (oh, and they smell good too). With our core commitment to compassion towards you, animals, and our planet, we believe that everyone deserves effective products that use the highest quality 100% vegan and cruelty-free ingredients, wrapped in climate-conscious packaging at accessible prices.As the godmother of ethically natural beauty, Pacifica Beauty takes pride in our role as trailblazer. Being at the forefront since day one, we advocate for transparency and the importance of making conscious choices when it comes to your beauty products. By frequently conducting consumer and clinical studies, we never lose sight of our service to our community to find effective formulas they love.More than just a beauty brand, Pacifica Beauty is a movement that empowers people to embrace their natural beauty and make choices that align with their values. Join our movement to redefine beauty, one conscious choice at a time.