Pareva Beauty
Parëva™ Beauty, an independent, female-founded skincare brand, delivers clinically crafted™ skin longevity for extraordinary transformation. Parëva™ Beauty believes in the power of good science, the spirit of radical transparency and the joy of transformation – with the brand name born from a shortened version of the word Parevartan, which means “joyful transformation” in Sanskrit.All Parëva™ Beauty products are powered by the brand’s proprietary technology, Molecur 3™, a proprietary technology exclusive to the brand that maintains the hallmarks of youth by harnessing the power of plant stem cells from Switzerland, directly influencing exosomes and NAD+ and UV induced damage. Molecur 3™ technology is inspired by Nobel Prize-winning research and is clinically proven to visibly improve the look of aging by addressing inflammation, intrinsic aging and UV induced visible damage. Every Parëva™ Beauty product comes in packaging highlighting The F(Actuals)™, product label designs that codify the brand’s spirit of radical transparency. Labels thoroughly explain the product ingredients in all Parëva™ Beauty formulations to give consumers a true understanding of formulation details, product testing and ingredient efficacy. Parëva™ Beauty was founded in February 2024 by Smitha Rao, a mother, scientist and accomplished beauty veteran with more than 15 brands in the beauty and wellness space in her nearly 18-year career.