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With 15 years in the beauty industry, two of Korea’s top makeup artists, Son Dae-Sik and Park Tae-Yun, founded this cult favorite beauty line, which features everything from base makeup to lip crayons to its cult favorite Beauty Water. With a motto of “simple and perfect,” Son&Park has long promoted the no-makeup makeup look, focusing on the health and radiance of skin as the basis for its aesthetic.