Su:m37, whose name is derived from the Korean word for “breath” and the optimal temperature for fermentation, specializes in naturally fermented skincare and makeup, free of fragrances, artificial colors, and synthetic preservatives. Every season, the lab of the prestige brand — the only fermentation research institute in the country — slowly ferments every part of 86 different kinds of seasonal plants in the countryside of Gangwon-do, South Korea. The essence extracted from this fermentation is used in Su:m37 products. Su:m37 has reached cult status among beauty aficionados all over the world for its Miracle Rose Cleansing Stick, an all-natural makeup removing foaming cleanser. Other bestsellers include the Secret Essence, Time Energy Skin Resetting line, and Water-full line. W2Beauty is proud to be one of the few online sellers of the entire range of Su:m37 skincare and makeup products.