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This prestige beauty brand focuses on exclusive hanbang ingredients in an elegant, sophisticated package. With jars and vials that look more like little works of Korean art, Whoo was founded to revive the aesthetic of Korean royal culture through modern science and technology. From their essential ginseng-based Gongjinhyang line to their whitening Cheongidan line, formulated with rare ingredients like velvet deer antler extract and jade extract, The History of Whoo truly offers a luxury hanbang experience. With Lee Young Ae as the face of the brand for the last decade, The History of Whoo is best known in Korea and is slowly making their way to the rest of the world.