Created by pioneering hairstylist Mario Tricoci, the Tricoci Collection features a proprietary blend of Italian botanicals for healthy, hydrated hair. If you live in or around Chicago, Illinois, you probably need

This Transformative Haircare Collection Increases Softness, Shine and Strength For All Hair Types

Expect shiny, bouncy locks. For salon professionals, Mario Tricoci needs no introduction. His accomplishments are unparalleled and with 40+ years in the hair care business, this Celebrity Stylist and International Style

Dream Hair Can Be Yours with Tricoci's Italian Botanical Infused Haircare

<p>I love the Tricoci Everyday Shampoo! I have been a Licensed Cosmetologist for 17 years and hair is one of my specialties. I have tried out a wide array of haircare products over the years. I was eager to try this shampoo after trying this brands smoothing serum. They definitely hit it out of the park with this shampoo. To start, the smell of this shampoo is divine. It has a great lather to it as well. I’m always skeptical because I have extremely thick, coarse hair. You also don’t need to use a ton of product to get an overall clean feeling. After using this for a few weeks, it didn’t dry my hair out at all or leave any type of oily residue on my hair. If anything it left my hair with a new weightless shine to it. I’m extremely happy with the results of this shampoo and can’t wait to try out their other products as well.</p>

Everyday Shampoo

Beauty Content Creator

Expert

Tricoci Smoothing Serum is a must-have! I have been a Licensed Cosmetologist for 17 years and hair is one of my specialties.  I have tried a lot of smoothing serums and thought I had found my favorite until I tried Tricoci Smoothing Serum.  I was blown away.  I have been using it before and after styling.  The smell is simply divine.  I have extremely thick, coarse hair and I try not to wash my hair every day.  I love that I could apply this product for more than one day without it causing my hair to look greasy.  A little bit of this serum goes a long way.  I was surprised that after using it for a month, I still had a good amount left in the bottle too.  I think this product would be great for all hair types but exceptional for those dealing with thick, frizzy hair. It’s price point at $32 is very affordable in comparison to the competitors that are out there.  If you haven’t tried this product out, you are truly missing out.

Smoothing Serum

LOVE LOVE LOVE THIS!!!  I can smell the argan oil in this magical serum and my hair just feels so soft, silky, smooth after applying!  I absolutely love applying this before and after I have curled or straightened my hair.  It provides excellent protection while I use heat and after leaves a nice, smooth, shine to my hair.  I have dry, brittle hair from lots of color damage but using this serum hydrates my hair, making my hair look healthy, particularly at the ends.  It also does an amazing job of fighting frizz.  This smoothing serum is absolutely a staple in my hair care routine especially because of all the damaging things I do to my hair—bleach, color, curl, straighten.  The price point on this product is reasonable, as many products with argan oil are pricey. Plus, you don’t need that much, making the product last a while. The results are immediately seen and the effects are lasting!
**This review was created through an educational promotional event hosted between the brand and beauty experts.**<br/>**This review was created through an educational promotional event hosted between the brand and beauty experts.**

Makeup Experts

Skin Experts

Beauty Educator

Hello Beautiful Beauties! I have been a Master Esthetician and Retail Beauty Expert of 20+ years. This just serum is the truth! Within just a few minutes it smoothens  my fly-aways and gave my hair a beautiful sheen. With its first use, you can tell that this is a luxury hair brand. And its worth every penny! This serum works best when applied on damp hair, before any creams or gels. This serum can also be used as a finishing product. When used this way, it also can tame flyways and give your hair deep moisture. This serum is enriched with al of the good stuff. Hemp seed, argan and coconut oil are the few ingredients that will give your hair that deep hydration that it needs. It dosen't take much for this serum, a little goes a long way. About 1 to 2 pumps for your entire head should do the trick. This serum is fantastic for all hair types and textures, even color treated hair. I'm impressed with this serum and its definitely a product that I would purchase. <br>**This review was created through an educational promotional event hosted between the brand and beauty experts.**