Stylist-created brand uniquely formulated with fragrant Italian botanicals and clean science that relentlessly rejuvenates both the hair and the senses.

Tricoci Smoothing Serum is a must-have! I have been a Licensed Cosmetologist for 17 years and hair is one of my specialties.  I have tried a lot of smoothing serums and thought I had found my favorite until I tried Tricoci Smoothing Serum.  I was blown away.  I have been using it before and after styling.  The smell is simply divine.  I have extremely thick, coarse hair and I try not to wash my hair every day.  I love that I could apply this product for more than one day without it causing my hair to look greasy.  A little bit of this serum goes a long way.  I was surprised that after using it for a month, I still had a good amount left in the bottle too.  I think this product would be great for all hair types but exceptional for those dealing with thick, frizzy hair. It’s price point at $32 is very affordable in comparison to the competitors that are out there.  If you haven’t tried this product out, you are truly missing out.

Tricoci Smoothing Serum

**This review was created through an educational promotional event hosted between the brand and beauty experts.**

Beauty Content Creator

LOVE LOVE LOVE THIS!!! I can smell the argan oil in this magical serum and my hair just feels so soft, silky, smooth after applying! I absolutely love applying this before and after I have curled or straightened my hair. It provides excellent protection while I use heat and after leaves a nice, smooth, shine to my hair. I have dry, brittle hair from lots of color damage but using this serum hydrates my hair, making my hair look healthy, particularly at the ends. It also does an amazing job of fighting frizz. This smoothing serum is absolutely a staple in my hair care routine especially because of all the damaging things I do to my hair—bleach, color, curl, straighten. The price point on this product is reasonable, as many products with argan oil are pricey. Plus, you don’t need that much, making the product last a while. The results are immediately seen and the effects are lasting!
**This review was created through an educational promotional event hosted between the brand and beauty experts.** **This review was created through an educational promotional event hosted between the brand and beauty experts.**

Skincare Esthetician

Makeup Artist

Beauty Educator

Hello Beautiful Beauties! I have been a Master Esthetician and Retail Beauty Expert of 20+ years. This just serum is the truth! Within just a few minutes it smoothens my fly-aways and gave my hair a beautiful sheen. With its first use, you can tell that this is a luxury hair brand. And its worth every penny! This serum works best when applied on damp hair, before any creams or gels. This serum can also be used as a finishing product. When used this way, it also can tame flyways and give your hair deep moisture. This serum is enriched with al of the good stuff. Hemp seed, argan and coconut oil are the few ingredients that will give your hair that deep hydration that it needs. It dosen't take much for this serum, a little goes a long way. About 1 to 2 pumps for your entire head should do the trick. This serum is fantastic for all hair types and textures, even color treated hair. I'm impressed with this serum and its definitely a product that I would purchase. **This review was created through an educational promotional event hosted between the brand and beauty experts.**

Medical Grade Beauty Certification

As a Beauty Expert for Beautytap for two years, I’ve already been introduced to the amazing brand Tricoci and some of its delicious smelling products! I was so excited to test out another product from Tricoci and have my hair smell like Ginestra Flower! Tricoci’s Smoothing Serum is my favorite haircare product! I apply it by either pumping it on my hair brush and then brushing it in or by smoothing it into my hair. This hair serum has a nice thick gel texture. The Ginestra flower formulated in this product gives it a delicious cherry Jolly Rancher smell. Tricoci’s Smoothing Serum is also formulated with natural ingredients like Hemp seed oil which prevents hair breakage by enhancing the lubrication in your hair shaft. It also protects your hair from water loss and protects your scalp from getting dehydrated. Argan Oil adds slip to deliver glamorous shine, it moisturizes and helps hair maintain that moisture. Coconut Oil helps hair retain moisture, nourishes your hair and helps prevent split ends. Ginestra Wildflower Oil Extract delivers a distinctive fragrance along with notes of floral, hay, honey and herbaceous undertones which together produce an incredible shine and nourishing benefits. This Smoothing Serum is formulated with natural SPF that helps protect your hair from UV Rays. Using this serum helps protect your hair against damage from using heating and styling tools and it protects against color fade. It helps your hair fight frizz and adds an envy- inducing lust-worthy shine to your hair. Tricoci’s Smoothing Serum is salon perfected with a professional in mind. They never test their products on animals. Your hair will be lightweight, more voluminous and more bouncy. This serum is best used after washing your hair or even as your brush your hair to give it a hydrated, refreshed look and amazing smell. Use one pump for shorter hair and two pumps for longer hair. Use your hand to massage the serum from your mid-shaft to the ends. You can use this product to style your hair, moisture your ends and to tame flyaways. Tricoci’s Smoothing Serum is free from sulfates, parabens and phthalates so it’s good for your hair. This serum is made in the United States with ingredients from around the world. Your hair will get a taste of Italy. I would suggest this for anyone with frizzy, coarse, dry or even damaged hair. It’s perfect for styled and color treated hair too. Grab a bottle today and nourish your hair! **This review was created through an educational promotional event hosted between the brand and beauty experts.**

4.6/5

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