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WONJIN EFFECT abides by two main philosophies: to create cosmetics with safe and natural ingredients, and to continuously and diligently research to provide the most advanced products for your everyday skincare routine. For WONJIN EFFECT, great skincare meets gorgeous, eye-catching packaging that not only brightens your skin, but also gives color to your skincare vanity! From multi-step, concern-targeting sheet masks to moisture bomb creams, WONJIN EFFECT products are certified and backed by 40 dermatologists. Notably, the WONJIN Beauty Medical Group teamed up in joint research with Harvard Medical School to create a unique ingredient called HA-EGF. This revolutionary ingredient combines the skin-plumping and moisturizing effects of hyaluronic acid with EGF (Epidermal Growth Factor), proven to penetrate into the deepest level of the epidermal layer, more effectively than EGF alone. Trust WONJIN EFFECT to be “Your True Beauty Expert.”