Name: Big Look Lengthening Mascara with Argan Oil
Brand: PUR
SKU: big-look-lengthening-mascara-with-argan-oil
Rating: 4.4 (92 reviews)

<p data-block-key="d6h0x">Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout colour with endless build and dewy sheen</p>

Absolutely a must-have! I love, love this mascara. I was a bit skeptical at first because of the Argan Oil, but wow—what a game-changer! The oil actually enhances the formula, giving my lashes a healthy, glossy look that really makes them pop. It goes on smoothly with no flaking or clumping at all. My lashes look incredibly long, full, and naturally beautiful. It holds up all day without smudging, even in humid weather. I’ve tried tons of mascaras over the years, but this one easily earns a spot at the top. If you want bold, voluminous lashes with a touch of nourishment, this is it. Don’t sleep on this—totally worth it!

Spill the TEA LADIES, WE CAN'T GATEKEEP. This is a must have .

Let's stop damaging our lashes and start pampering them.

I highly recommend this product

Enthusiast

"Finding a mascara that checks all the boxes—length, definition, lash health, no flaking, and lasting wear—is harder than it should be. So when I saw that the PÜR Big Look Lengthening Mascara was infused with argan oil and marketed as both lengthening and conditioning, I was intrigued. I’ve now been using it consistently for a few weeks, and here’s my full experience—broken down from packaging to performance and everything in between.

The first time I applied it, I was genuinely surprised by how smoothly the formula glided on. It isn’t too wet or too dry—more of a whipped consistency that builds nicely without clumping. I used two coats, and right away, my lashes looked noticeably longer, more defined, and evenly separated. This mascara excels in enhancing your natural lashes rather than completely transforming them. It’s not for ultra-dramatic, falsie-level volume, but for length and a clean, fluttery finish—it’s spot on.
The real standout in the formula is the inclusion of argan oil, which is rich in fatty acids and vitamin E. Unlike many mascaras that can leave lashes feeling stiff or brittle, the PÜR Big Look actually leaves them feeling soft even after removal. Over the weeks I’ve used it, my lashes feel healthier and I’ve noticed less fallout when removing makeup at night. That’s a huge plus for anyone like me who wears mascara almost daily and wants to maintain strong, full lashes without sacrificing performance.

One of my biggest mascara deal breakers is flaking. I’ve had too many days where I catch myself in the mirror by noon and see little black specks under my eyes—not cute. Thankfully, that’s not an issue with this one. I’ve worn the PÜR Big Look on long days—through gym sessions, heat, humidity, and even a tear or two—and it holds up surprisingly well. It’s marketed as water-resistant rather than waterproof, and I’d agree with that. It won’t melt off with sweat or a light mist, but it’s not the kind of formula you'd wear to a pool party.
What really impressed me was the fact that even after several hours, the mascara didn’t smudge or flake. My lashes still looked lifted and lengthened, and they didn’t feel weighed down or crispy. It’s one of the few mascaras I’ve tried that manages to feel “barely there” on the lashes but still gives a noticeable impact visually.

Removal Process
When it comes time to take it off, the mascara is pretty easy to remove. I usually use micellar water or a gentle cleansing balm, and it comes off without too much rubbing or tugging. I don’t have to scrub my eyes, which helps prevent lash damage over time. The formula breaks down quickly and doesn’t leave behind a greasy residue or panda-eye smears.

Overall, the PÜR Big Look Lengthening Mascara with Argan Oil is an underrated gem. It’s a clean-feeling, lash-friendly option that delivers length and definition with zero clumps, flakes, or irritation. The argan oil is more than just a marketing buzzword—it actually makes a difference in how your lashes feel and behave over time. For me, it’s become a go-to for everyday wear, especially when I want something simple, effective, and nourishing. I wouldn’t say it replaces a high-impact, volumizing mascara for big events, but as an everyday staple, it's absolutely worth the buy.

"

I recently started using the PUR Big Look Lengthening Mascara with Argan Oil, and I'm honestly impressed so f The brush is designed really well — it separates and coa each lash evenly, adding noticeable length without any clumps. The formula feels lightweight but still gives a bold look. I especially love that it contains argan oil — it's not j makeup, it actually cares for my lashes. They feel softer, more flexible, and less likely to break. It doesn't flake or smudge throughout the day, which is a huge plus, especially in warmer weather. It also removes easily with a gentle cleanser. The packaging is sleek and has a nice grip. For now, I'm really happy with how it performs, and I'm excite to keep using it daily to see the long-term effect. Definitely great balance of performance and lash care.