What Is It:


Nourishes. Strengthens. Restores.
Rebuild the look of sparse, thinning or overplucked brows with our high performance serum. Rich in hair strengthening rice protein and provitamin B5, it helps support optimal growth to build thicker, fuller, bolder looking brows in just 4 weeks. Suitable for all skin types.


Our insight:


1) Creates naturally fuller, bolder looking brows in 4 weeks
2) Helps restore the look of sparse, thinning and over plucked brows
3) Can be used on eyebrows and eye lashes. Ophthalmologist tested,
Safe for contact lens wearers
4) Cruelty Free, Formulated Without Parabens, Mineral-Oil, Phthalates,
Hydroquinone, Triclosan, Formaldehyde, Sulfates and Gluten
Based on consumer perception study on 32 participants after 4 weeks
of use:
• 84% agreed that my brows look fuller
• 84% agreed that my brow look healthier
• 84% agreed that the appearance of my brows has improved
• 78% agreed that my eye lashes look fuller
• 78% agreed my eye lashes look bolder and appear more defined
• 87% agreed that I would recommend this product to a friend


How to use:


Morning and evening for best results.


Ingredients:


Hydrolyzed Rice Protein, Panthenol (provitamin of B5), Curcuma Longa (Turmeric) Root Extract


Brand info:


The signature smoothness from European Wax Center can now be sustained between visits from the comfort of home. And maxing your waxing is as easy as 1-2-3 (or E-W-C) with a confidence-boosting lineup of at-home formulas. Designed to spark joy around saying goodbye to bumps and blemishes post-wax, as well as warm up skin for the next visit with hair-growth-inhibiting products and brow-growing elixirs for the ultimate groom, EWC products are the new school of waxing and grooming products, amplifying your skin care routine.


What Is It

What Is It:


Nourishes. Strengthens. Restores.
Rebuild the look of sparse, thinning or overplucked brows with our high performance serum. Rich in hair strengthening rice protein and provitamin B5, it helps support optimal growth to build thicker, fuller, bolder looking brows in just 4 weeks. Suitable for all skin types.


Our insight

Our insight:


1) Creates naturally fuller, bolder looking brows in 4 weeks
2) Helps restore the look of sparse, thinning and over plucked brows
3) Can be used on eyebrows and eye lashes. Ophthalmologist tested,
Safe for contact lens wearers
4) Cruelty Free, Formulated Without Parabens, Mineral-Oil, Phthalates,
Hydroquinone, Triclosan, Formaldehyde, Sulfates and Gluten
Based on consumer perception study on 32 participants after 4 weeks
of use:
• 84% agreed that my brows look fuller
• 84% agreed that my brow look healthier
• 84% agreed that the appearance of my brows has improved
• 78% agreed that my eye lashes look fuller
• 78% agreed my eye lashes look bolder and appear more defined
• 87% agreed that I would recommend this product to a friend


How to use

How to use:


Morning and evening for best results.


Ingredients

Ingredients:


Hydrolyzed Rice Protein, Panthenol (provitamin of B5), Curcuma Longa (Turmeric) Root Extract


Brand info

Brand info:


The signature smoothness from European Wax Center can now be sustained between visits from the comfort of home. And maxing your waxing is as easy as 1-2-3 (or E-W-C) with a confidence-boosting lineup of at-home formulas. Designed to spark joy around saying goodbye to bumps and blemishes post-wax, as well as warm up skin for the next visit with hair-growth-inhibiting products and brow-growing elixirs for the ultimate groom, EWC products are the new school of waxing and grooming products, amplifying your skin care routine.


Beauty Expert Reviews 106

What's a Beauty Expert?
Beauty Experts consist of estheticians, cosmetologists, makeup artists, and beauty professionals who supplied documented proof of their industry experience.

Woah!
So I’ve been using lash serums for a few years now, so I was ecstatic to try this new guy! The packaging is beautiful, sleek, & simple, drawing me in right away. The brush is perfect to swipe and go. The major factor that I feel sets this product apart is the use quality natural ingredients to provide maximum health and growth. It has the impressive rice protein which is widely proven to help with hair growth/thickness on top of strengthening. Second you have B5 which is an amazing humectant like vitamin helps the hair with moisture and that... Read more

As a Medical Esthetician and business owner I am always looking for great new products to recommend. I was given this product to try and review. EWC European Wax Center has a great new product here. The price point is also great compared to many other brow growth products. Even though this is targeted to brows I also used it on my lashes. I did see an improvement in both my lashes and brows in just a couple weeks. I feel like my lashes even looked a little darker which is an added bonus because I typically do lash tints... Read more

Any hair growth serum needs at least 8 weeks before you can really see visible results. I am very loyal to the brand that I currently use for brow serum. I have lupus and I lose a lot of hair when I flare up. I started using this product 2 weeks ago, in the middle of a bad flare, and did not experience much loss of hair; that is a big win. So lets chat ingredients. The star ingredient is rice protein. It has been known to stimulate hair growth. Panthenol (B5), Sodium PCA, biotin, & biotinoyl tripeptide-1 strengthen and... Read more

Eyebrows are such an important facial feature. The brows can set the tone for whatever look we are trying to create thin, thick, bleached out, the possibilities are endless. Sometimes though in the process of our creativity we remove or trim one hair too many and no matter what we do that hair never seems to return. However, European Wax Center has come to our rescue with EWC Groom Brow Building Serum. For starters it's a serum, serums are made from small molecules so they are able to penetrate the skin and hair quickly and deeply. EWC Groom has some... Read more

A small but mighty product! Other moms may be able to relate to postpartum hair loss. Mine permanently thinned my eyelashes. While my lashes unfortunately haven’t returned to pre-baby volume and density, this serum has definitely given them a little life back. Specifically I’ve noticed that my lashes have gotten slightly thicker just in 2 weeks of use. I’m blessed to still have thick brows so I can’t speak for any brow regrowth, but I do brush it on those as well. My only criticism is that I wish it came with a spoolie applicator. The serum dries very quickly... Read more

I`ve been using this product for 2 weeks now, usually at night following my skincare routine. I love it`s this brush applicator and gel texture, which allows it to stay exactly where you apply it. It also sets pretty quick, so can be used before brow makeup or instead of a brow gel. Instantly it gave my brows a fuller look, because it coats each hair in gel and it doesn't flake. After 2 weeks of using it, brows got fuller, and I noticed faster growth as well, but one spot that I am missing hair, it didn't make them... Read more

I have tried a billion of these with high hopes and I suspect they tend to work for people who have minimal brow loss, not for people like me that have truly pathetic eyebrows. I have seen these products work on lashes, even mine, so I believe they must work on brows but mine may be too far gone. I always crack jokes that I survived the 90s but my brows didn't. What I liked about this product was the application brush made it simple and effective and I prefer it over a spoolie which is what... Read more

First impressions: Yes yes yes! This product has little light hairs growing in where I've got trouble spots. You can use it on lashes, but I haven't seen anything there yet.

How I use it: Usually at night after I wash my face. I've only been using it once a day. Please use this on clean skin!

Packaging: Super easy to use, the applicator is a brush and it lets you apply the product as needed. No globbing it on which is great!

Who should use this: Anyone who wants to improve the appearance of their brows. I don't think this is going... Read more

This brow serum is amazing! It helps rebuild brows that are sparse or thining by using a rice protein, vitamin B5 and turmeric. This can be used on brows and lashes morning and night just brush through the brows and along the lash line. It absorbs quickly and dries within a few minutes. It leaves the brows and lashes feeling moisturized. It helps with growth to build thicker and fuller brows and lashes. My lashes feel stronger after using this for 3 weeks so far and I will continue to use this product. Its fragrance free and ophthalmologist tested so... Read more

After far too many experiences with over-plucking and having to draw in my poorly shaped eyebrows I have been trying to get them back to a more natural state. With the shape returned I found more ways to torture my brows: I have lightened and tinted them as well to match haircolors. Thusly they were in need of treatment and I was hesitant to try a serum. Many brow and lash serums have poor reputations ranging from being dry and flaky or sticky and disgusting, to even making brows and lashes fall out! As for the EWC Groom serum, none... Read more

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