Name: Open Up! Mascara Primer
Brand: Mally Beauty
SKU: mally-open-up-mascara-primer
Rating: 4.3 (39 reviews)

Mally Beauty

Prep your lashes for all-day wear with this nourishing primer. The innovative wand coats and combsto condition lashes from root to tip, while ensuring your go-to mascara looks bolder and lasts longer.It pairs beautifully with our Open Up! Volumizing Mascara.

0-No hair

Before I begin in my opinion its important to exam your own eyelashes before you read reviews and pick a mascara or primer that would work for what you are looking for and what you expect the product to do. I expect of a primer is to clump my lashes together and give it some length and hopefully hold my lashes up. My lashes are naturally very sparse and also point down and hardly hold a curl at all. With that being said I didnt have a lot of faith in this primer because usually primers make my lashes go down and weighs them down even more than they naturally do. This primer was no different this primer was good at the beginning but once it was dry and It was time to actually put on mascara I had to coat and coat my lashes to get the white covered up from the primer and it just defeated the whole purpose of them lifting. But everyone has different lashes and different preferences.

Makeup Artist (Freelance)

Beauty Content Creator

Other Specialized Beauty Professional

Expert

I'm a licensed hair stylist and makeup enthusiast! Unfortunately, I was not blessed with luscious lashes so I typically apply artificial ones if I'm going out, out. I've tried a Dior lash primer similar to this before so I was excited to see how Mally's measured up. The second thing about my lashes is that I have what I would called a lowercase "c" shape. Because of this I never really feel like mascara opens up my eyes. Overall, this product does intensifies the effects of mascara for more defined lashes. You have to work really quickly with the primer. As soon as you apply one coat of primer to one eye, have your mascara ready to go. Do one eye at a time or you will have white reside on your lashes. You want to coat your lashes with at least two coats of mascara to cover any trace of the primer. I wish the primer was a bit thinner in consistency. I think it would be easier to apply and cover. After applying, I use a lash comb to smooth out any clumps.

General Hair Expert

Wig and Extension Specialist

Cosmetologist- Hair Focus

I absolutely love mascara primers! I am a huge advocate for them. I truly believe that they can make or break your mascara finish. With 13 years of experience under my belt, I have tried plenty of mascara primers, and I always believed that nobody could top Lancome mascara primer, that was my ultimate favorite. It was my go to it was the only one I recommend it to anyone and everyone but once again, Mally came through and blew me away. For starters, I absolutely love the packaging and the look is super cool looking it will catch your eye from a mile away and make you just want to grab it. It gets better, once you open it the bristles are blue and the product is white which, if you are like me, that alone will sell me just by the appearance of something I get excited. I really loved how much product you get from just one swipe you don’t have to use a lot. You don’t have to reapply so much and to me I felt like it really helped my lashes look a little bit longer and more full under my mascara.It really helps to nourish your lashes so they don’t feel so stiff when you wear mascara, and it is not irritating to my eyes at all which is great because my eyes are extremely sensitive. I feel like my mascara lasts longer I can use anything from the cheapest drugstore mascara to the most expensive prestigious brand mascara, and it will elevate your mascara for better results. Everyone should definitely use a mascara primer and it should definitely be this one.