Name: Open Up! Volumizing Mascara
Brand: Mally Beauty
SKU: mally-open-up-volumizing-mascara
Rating: 4.3 (36 reviews)

Mally Beauty

You don&#x27;t need lash extensions when you have this show-stopping, volumizing mascara. The specially designed brush works together with a powerful formula to give major volume—without flaking, smudging, or clumping. It&#x27;ll stay put all day and nourish as it glams, thanks to Coffee Seed Oil that promotes lash growth, Coconut Oil that hydrates and adds shine, and Sweet Almond Oil that reduces breakage.

0-No hair

The Open up volumizing mascara from Mally is a great option for any one who loves a good volumizing mascara that will make your eyes pop. This product is a “wetter” mascara which I prefer, and I feel like the product can be easily and evenly applied to the lashes. This mascara is buildable and not clumpy like other volumizing mascaras can be. I really like the shape of the wand, it’s kind of pointed and thin so it’s easy for application on hooded or smaller eyes. I haven’t noticed any flaking throughout the day with the Open Up mascara which is another plus. I am genuinely impressed with this product and have been using it fairly regularly for both day and night time eye makeup looks. I would highly recommend this to anyone looking for a new mascara favorite!

Skin Experts

Aesthetic Medicine

Beauty Retail Expert

Expert

As a 45 year old beauty expert, I’m always on the lookout for products that can help to combat the aging process. Though I once had very long, full lashes, the years have left them a bit sparse by comparison. Using a quality mascara with a good fan brush is a must for me, so I’ve tried many different brands. What I like most about Mally Open Up! Volumizing Mascara is the unique shape of the brush. It makes fanning out lashes simple and quick and really gives the eyes an ‘open’ effect. The difference is visible within just a few strokes and unlike several other brands I’ve tried, Mally Open Up! doesn’t smear under my eyes throughout the day. That can be a real problem for me since I don’t bake under my eyes (to avoid dryness). This product is long-lasting and does exactly what it claims to do. I would gladly purchase it in the future and highly recommend this formula for those who need extra volume in their lashes.

Beauty Educator

Hi! I'm Lara, and I'm a Beauty Influencer on all platforms! I am so happy to have the opportunity to try Mally's Open Up Mascara! I'm a TOTAL Mascara hoarder. If I hear of a new one coming out, I'm totally there! I love the look of eyelash extensions, but it's difficult for me to wear them as I wear contacts. Wow! With this mascara, you don't have to study about needing extensions! I am a 3 coat mascara type of girl, and one coat had me pleased! However, I went ahead with my 3 coat ritual. I will say it leaves a very pretty, wispy look! I really like the brush and the formula. The brush grabbed every lash, and that's what sold me. It was easy to remove which I like, because Lashes have a tendency to shed more frequently than I like. If you like a wispy, lengthy look than this is for you. I would say I could've used more volume, but I do like the results I got from this mascara!