If you’re reading this, it means that you already are a member of the K-beauty hive, aka the group of people obsessed with all things Korean beauty. Welcome!
I’m always on the lookout for ways to get my K-beauty fix without throwing my entire paycheck away on products. K-beauty isn’t just all about spending money on the latest release — it’s a lifestyle, honey!
And because I’m always in the giving mood, I’m going to let you in on a little bit of a secret.
It’s the KBS World show called The Beauty.
Now, you may have heard of the cult beauty show Get It Beauty (one of my favorites) but The Beauty is a bit different. There’s no studio audience or big, flashy stage. There are four hosts who all seem like friends, which means there’s more of a personal vibe. And instead of focusing on major road shop brands like Etude House, The Face Shop, and Innisfree, The Beauty focuses on highlighting products from small- to medium-sized beauty companies that might not otherwise have a chance to be showcased. They are also big on being truthful about products, even if it means mentioning something negative about it (unlike all the other hashtag sponcon **cough**). The show debuted last August with four hosts — actress and model Song Haena, comedian and actress Kim Jimin, singer Yeonwoo of MOMOLAND, and Heecheon of K-pop boy band HALO — and was broadcast in 110 countries, which means episodes are easily found on YouTube with English subtitles. Hooray!
The second season started this past spring and introduces four new hosts: actress Han Eun-jung, comedian Jang Doyoun, and makeup artist Park Tae-yun (of Son&Park fame) are joined by male grooming expert Choi Jung-hun from FT Island.
As a bit of a primer, each episode is broken down into multiple parts. Usually they open with a makeup segment to highlight what the popular makeup trends are at the time. I love the makeup artist they used in the first season of the show. She’s super thorough and always has the best tips! One thing I learned: Make sure the skin is “cool” before applying makeup or it won’t apply well. To cool off the skin, she either uses a chilled sheet mask or she applies toner on a cotton pad and taps it on in upward strokes. The hosts aren’t afraid to ask her questions or critique her techniques, which is the best part!
Then they move on to a section where they watch two beauty YouTube gurus do a makeup tutorial on whatever the theme is for that particular show. In the first episode, there was a part where they watch a beauty YouTuber apply waterproof makeup, and then get in the shower to prove that it’s waterproof, and I legit screamed at the hosts’ reactions. (See it around 22:30 below.) It was hilarious and real, and that’s really why I’ve been drawn to the show.
Towards the end of the show, they highlight, test, and review different beauty products related to the topic of the show in a segment they call “Beauty Checkup.” They’re so sensitive about promoting any particular line that they’ll call these brands “X brand” or “F brand” to avoid actually saying the brand name on the show.
Not going to lie, I binge watched all of the available episodes from the first season and CANNOT wait to watch the new ones. The energy feels different from a lot of other beauty shows out there. All of the hosts from the previous season were adorable and amazing and really genuine — I loved their liveliness and their honesty. They really seem shook by some of the products they review and the artists and beauty enthusiasts they talk to.
What I like about The Beauty is that they don’t just focus on skincare and makeup — they focus on hair and body care as well, two of the other major players in the K-beauty world that barely get any love. Justice for all K-beauty!
Have you discovered The Beauty yet? Let’s have a Twitter chat to discuss!