NOW READING Hanbang Huddle: Is K-Beauty Prestige Brand Sulwhasoo Really Worth It?
December 17, 2018

Hanbang Huddle: Is K-Beauty Prestige Brand Sulwhasoo Really Worth It?

There’s no disguising it: K-beauty prestige brand Sulwhasoo is not cheap. But so many influencers and beauty gurus love it. Is Sulwhasoo a brand that is really worth it? We asked perhaps THE K-beauty influencer and guru Jude Chao why she thinks Sulwhasoo is so worth your coin.


Prestige skincare comes with prestige prices. You can’t be blamed for wondering whether what’s in those beautiful weighty bottles is actually worth the markup over similar ingredients from more unassuming brands. I’m often asked why I love Sulwhasoo so much and whether I’ve found any true equivalents at a more accessible price point. Let’s talk about my undying love for this brand and what makes it different.


Personally, I’ve found many higher-end skincare brands to be less than worth it for my skin. Shiseido and SK-II do nothing for me. Sunday Riley has a couple of products I think are OK but more that I find outright unpleasant and ineffective. Most of the Su:m37 products I’ve tried (with the exception of my beloved Secret Repair Concentrated Eye Cream) give me a rash. Sulwhasoo, on the other hand, does my skin right. So I did a little reading into the brand’s story.


I own a book about Amorepacific Group, the conglomerate behind Sulwhasoo and many other well-known K-beauty brands. Amorepacific: The Dream of Asian Beauty  details the conglomerate’s 70+ years of history. Naturally, my favorite chapter is the one on Sulwhasoo.




A brief history of Sulwhasoo, according to Amorepacific: The Dream of Asian Beauty


Despite the traditional roots (huehuehue) of its formulations, Sulwhasoo didn’t exist in any form until 1987, when Amorepacific, then simply called Pacific, launched the Sulwha line of products. Sulwha was inspired by “the outstanding benefits of ginseng” and born of a 30-year R&D effort that isolated five out of about 500 herbal medicine ingredients to use as the focus ingredients for the products.


Despite a promising launch overseas, in South Korea, “the consumer reaction to the brand was poorer than expected.”






Here’s the shocker. These days, it’s common to think of hanbang as traditional skincare, since it comes from traditional remedies, but the concept was apparently not widely accepted to South Korean beauty consumers in the 1980s. “Most customers turned out to have a keen interest in the herbal medicine-based cosmetics, but most of them said they were not sure about its skin benefits.”


worth the hype Sulwhasoo


To overcome this hurdle, the research team embarked on a years-long quest to utilize traditional herbs to “resolve skin troubles from the fundamental level.” In conjunction with the Kyunghee University oriental medicine department, the research team “drew the conclusion that balancing the yin and yang energies by supplementing the yin energy that deteriorates due to the aging process had to be the priority” of the formulations.


OK, that part sounds a little too airy for me, but the ingredients research the team conducted doesn’t. Out of over 3,000 potential herbal medicine ingredients studied, the research team chose 30 promising ones. After more work, they whittled that down to five: peony (paeonia), sacred lotus (Nelumbo nucifera), Solomon’s seal (polygonatum), white lily (Lilium candidum), and rehmannia. If you’ve ever looked at a Sulwhasoo ingredients list, all those ingredients should ring a bell. They still appear in just about everything the brand makes for skin.


Of course, ingredients like the ones listed above appear in plenty of other products. What I found more interesting than the ingredient selection process is what Amorepacific: The Dream of Asian Beauty says about the way the ingredients are processed. The researchers decided that for the extraction process, they would apply the same methods that are used to prepare the herbs for medicinal use. This involved slow boiling the ingredients in purified water for hours, taking samples at intervals to determine the optimal preparation time.


Eventually, the Sulwha team concluded that 18 hours was that optimal time. They also worked on fermentation to further bring out the beneficial compounds of the ingredients.


sulwhasoo first care activating mask


The Sulwhasoo brand that we know today officially launched in 1997, supported by a complimentary sample campaign executed through a magazine in South Korea. The brand chose to go in that direction because some department stores still proved resistant to the concept. Traditional herbal remedies “did not go with the upscale image” they wanted to promote. (My, how things have changed.)


The sample campaign led to sold-out stores. The First Care Activating Serum EX, “the most representative product in the Sulwhasoo brand” (and my personal favorite), further propelled Sulwhasoo to success. Now here we are today.


OK, but are these products really that special?


Yeah, they are. Otherwise I wouldn’t pay out of pocket for them, which I do pretty regularly.


As mentioned before, I’ve tried plenty of other skincare products that contain similar herbal ingredients or have similar traditional medicine concepts. Many are meh. Some are fine. A few are pretty good. But so far, I haven’t found anything that compares to the effects I’ve gotten from my favorite Sulwhasoo products.


Courtesy Jude Chao


Reflecting on this pattern, I believe that ingredient quality must be a major factor. We can take the Sulwhasoo claims about the research and the boiling and the fermentation as an exercise in brand storytelling. On the other hand, my complexion experiences a significant difference in results between, say, Sulwhasoo’s Concentrated Ginseng products and ginseng products from just about anyone else. Formulation is key, too. The balance of different ingredients in a product can dramatically alter its effectiveness.


If other brands are buying extracts off the shelf without exerting much control over how the plants are chosen and processed, while Sulwhasoo is cultivating, harvesting, selecting, and carefully extracting their plants themselves (which they claim to do), that explains a lot about the difference in potency. It also explains at least a little about the difference in price (not that the fancy packaging and glossy marketing don’t also play a role in that). And if Sulwhasoo truly takes more care in formulating the products so that the extracts work optimally together, that explains a lot.


Which Sulwhasoo products are the most worth it?


Of course, not many of us can afford to run out and grab an entire range of Sulwhasoo products just to see which ones will work best for our skin. So to make things a little simpler, here are my personal top five.


Sulwhasoo First Care Activating Serum EX

This is, for me, the godliest of all Sulwhasoo products. A lightweight brown gel with a magical scent, the First Care Activating Serum is a “booster.” You apply it immediately after cleansing and before other skincare products. It seemingly helps my skin absorb subsequent layers better. More importantly, regular use of this product increases the circulation in my skin, giving my cheeks a soft rosy glow that makes me look at least 80% less dead inside than I would without it. I’ve never experienced anything like that with any other product.




Sulwhasoo Overnight Vitalizing Mask EX

I’m close to finishing my third tube of Sulwhasoo’s legendary sleeping pack, and I will definitely buy myself another. Just as magical smelling as the First Care Activating Serum EX, this is a satiny medium-weight cream that leaves my skin incredibly supple, bright, even-toned, and radiant in the morning, no matter how little sleep or how much alcohol I had the night before. I’ve called it a hangover cure for your face. I stand by that.




Sulwhasoo Capsulized Ginseng Fortifying Serum

I didn’t understand the meaning of “elasticity” until I tried this product. Youthful skin can better “bounce back” from creasing and tension than older skin, and long-term use of this serum gave my skin a noticeable increase in that ability to bounce back. As an example, I didn’t get pillow creases on my face as long as I used this serum. Unfortunately, the Capsulized Ginseng Fortifying Serum has since been reformulated and repackaged into the Concentrated Ginseng Renewing Serum. I haven’t had a chance to test it yet, but you’re welcome to. Please let me know what you think if you do!



Sulwhasoo Radiance Energy Mask

Another entry in the sleeping pack category, this lighter (and more lightly scented) cream goes on smooth as silk and gives my skin a visibly more translucent and clarified look when I wake up in the morning. This mask contains white jade, said to stimulate circulation. Looking at the liveliness of my complexion after I use this mask, I can believe it.




Sulwhasoo Concentrated Ginseng Renewing Emulsion

Usually I hate emulsions. I find they often end up feeling heavier and leave more residue than creams, despite their lotion consistency. The Concentrated Ginseng Renewing Emulsion doesn’t. Though emollient enough to keep my skin moisturized throughout the day, it sinks in quickly and completely. I’ve used it as a serum step in the evening without any added heaviness at the end of my routine. And prolonged use reduces redness in my skin and evens out my overall skin tone dramatically. This gives my bare skin the look of a perfectly blended layer of BB cream. That’s absolutely worth it.




Have you tried any Sulwhasoo products? Which are your favorites — or which ones are you dying to try? And if you found any Sulwhasoo products to be meh, sound off on that, too!


Jude writes as Fiddy Snails at the K-beauty and skincare blog Fifty Shades of Snail and can be found on Instagram @fiddysnails. Named the ELLE Malaysia Beauty Blogger of the Month for June/July 2017 and one of ELLE Magazine‘s 10 Cool Beauty Bloggers to Watch in 2018, Jude loves ginseng, snail, honey, propolis, and tuna fish kimbap, though she generally doesn’t put the kimbap on her face.




I've been using components of the Sulwhasoo line for 6 or 7 years. I was introduced via the Timetreasure line, buying those ubiquitous little kits, with the Water and Emulsion being my can't-live-without favorites. I stopped for a year or so, tried to put together a routine without them and failed, so they're back. They're the most hydrating products on the market - full stop.

I'm also a daily user of the First Care Activating Serum, always have the Overnight Vitalizing Mask on hand, and use the Herblinic ampoule when I feel a zit coming on. A long-time reader of yours,... Read more


I bought the timetreasure line in January and although the products are pricey, they are worth it! I will buy them again. I like the textures, the scents.....
the way they make my skin feel. I am 54 years old and my skin looks radiant and dewy.


I love Sulwhasoo. But, I don't like their price tags. My mind knows that it's worth the price, but I can't bring myself to spend so much on one item. I bought their cushion once, and I fell in love with it. I also tried a sample of their Radiance Energy Mask, and loved it. I'm considering of buying the full version soon!


I just...can't do it. I see the price tag and literally cringe. I might splurge on the Overnight Vitalizing Mask but the idea of spending $260 on one cream makes me want to cry. However, this book sounds fascinating!


I have a Sulwhasoo favorite for nearly every slot in my routine. The FCAS is a treasure forever. The Timetreasure Renovating Water and Emulsion nose out the Concentrated Ginseng versions mostly for their heady pine scent. The Essential Rejuvenating Eye Cream was my gateway product to hanbang happiness, but it now shares shelf space with the Timetreasure Eye Serum and Eye Cream. And because of your glowing reviews, the Radiance Energy Mask is the only sleeping pack I ever want to use. I hope the SereneDivine oils will be coming to Beautytap soon. That "Forest Morning" version is calling my... Read more


I'm so curious about the Radiance Energy Mask, partly because of the jade-like spatula it comes with. It looks like I can use it as a mini gua sha?


Anna, the Radiance mask is truly lovely, but I wouldn't recommend using the spatula like a gua sha. It's only rounded on one side (the opposite side is completely flat), so you'd only be able to comfortably massage in a single direction. That said, you still "need" this in your life. The allover brightening effect come morning is real. <3


Ooo, thanks for the tip Tracy Teel. Guess I\'m gonna have to invest in the gua sha! And also the Radiance Mask 😭😍


Yes, of course Sulwhasoo is worth it!!! This brand is simply magical! I'm obsessed with it too. My favorite products are the same as yours, and I also love the amazing Ginseng cream. So rich (I don't need a lot with my combination skin) but soooo good!

Talking about the brand history, I read in Reddit that Sulwhasoo was also a direct selling brand in Korea, a bit like Avon (I know, I was so surprised!!!). They call it "bangpan".
I read that here if you're curious:

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