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NOW READING Instantly Wake Up Tired-Looking Eyes with Eyeko
September 2, 2020

Instantly Wake Up Tired-Looking Eyes with Eyeko

Known as “the go-to brand for eyes,” Eyeko has arrived with a stable of coveted mascaras, brow gels, shadows, and eyeliners guaranteed to play up one of our most alluring features.


Ever wonder how a brand develops a cult following? Beauty editors, celebrities and influencers often play a key role in whether or not a brand gains mainstream attention or falls by the wayside, and one surefire way to get noticed is to focus on one thing and to do it really well.



Eyeko’s entire lineup consists of eye-opening mascaras, intensifying eyeliners, cream eyeshadows, and brow enhancers


In 1999, Max and Nina Leykind set out to “open eyes everywhere to a new idea of beauty.” Instead of creating a product for every possible need, Eyeko’s entire lineup consists of eye-opening mascaras, intensifying eyeliners, cream eyeshadows, and brow enhancers.


Considering our eyes are the only feature most people see these days, it’s more important than ever to find products that help our peepers pack more punch. Irregularities in our sleep patterns and Zooming all day have taken a toll on our eyes. Eyeko to the rescue!


Beauty aficionados will recognize Eyeko’s squeezy tubes and tubing formulas instantly, and the brand’s Black Magic Mascara and Black Magic Liquid Eyeliner continue to seduce fans in search of stellar lashes and a fierce wing.  


Since mascara mavens and liner lovers have varying needs, Eyeko’s eye-centric lineup goes above and beyond to address everything necessary to showcase the windows to your soul.



Eyeko Lash Alert Mascara
Eyeko Lash Alert Mascara ($26)


Alert Mascara


Show of hands here – thin, straight, skimpy lashes? Anybody? Eyeko gets you. Fiber-infused mascaras abound, but Eyeko Alert Mascara’s short-bristled, curved comb brush and botanically-enriched formula make application smooth instead of wonky. You’ll see the tiny fibers on the brush head, but they don’t clump like other brands I’ve used.


My slightly sensitive eyes hate what can only be described as “fiber fall,” but this formula didn’t do that at all. The ingredient list also makes this a slam dunk for skincare nerds. Regenerative biotinoyl tripeptide, reparative arginine, nourishing shea butter, and stimulating biotin and caffeine lavish lashes instead of damaging them. Score!



Eyeko Beach Waterproof Mascara
Eyeko Beach Waterproof Mascara ($26)


Waterproof Mascara


Even if it’s not hot and humid where you spend your days, life still happens – and no one needs raccoon eyes. Eyeko’s Beach Waterproof Mascara contains waterproof pigment and holds up beautifully on sticky summer days.


The hard-bristled, hourglass brush makes it easier to intensify the tiny lashes on the inner and outer corners while gently lifting and separating them. When using most hourglass-shaped brushes, I end up with mascara on my upper lid. But, if you usually opt for a comb-style brush, you’ll be surprised at how easy this brush makes “making up.”


The coconut-enriched formula applies without clumping or weighing down the lashes. No small feat there! Bonus: It’s suitable for vegans and you can layer the Beach Waterproof over the Lash Alert to seal in the fibers and make the effect lasts all day.



Eyeko Sport Waterproof Eyeliner Black ($22)


Waterproof Eyeliner


Pencil purists, get ready to rejoice! If you’re still dragging that dry pencil across your delicate lid, stop right now. Eyeko’s Sport Waterproof Eyeliner truly glides across the skin. Just like the Beach Waterproof Mascara, the coconut oil conditions the skin while delivering pitch-black pigment that’s incredibly forgiving.


Had too much coffee? No worries. Even my least accurate strokes were easily remedied with the attached brush. I could even create a baby wing by joining multiple dots and dashes instead of trying to draw one complete line at 6 a.m.


If eyeliners could have human traits, I’d describe this as patient, forgiving, and tenacious because once it sets, it stays all day. It also works when tightlining and doesn’t transfer onto contact lenses or the lower waterline.



Eyeko Galactic Lid Gloss Stardust
Eyeko Galactic Lid Gloss Stardust ($20)



Lid Gloss in Stardust


Maybe it’s a summer thing, or maybe it’s a WFH thing, but doing full eye makeup just doesn’t suit me lately. Cream eyeshadows are my jam. They’re forgiving, easy to apply, and often look really natural … except for glitter.


After swatching the shimmery, metallic, silver gel on my hand, I honestly thought it wouldn’t hold up to all-day wear. To be safe, I applied this with a flat brush, patting the product onto the center of my lid, taking care not to blink as the liquid formula dried down.


There was no fallout below the eyes at mid-day or even at 8 p.m., but it did transfer slightly above the crease of my eye because I have hooded lids. On day two, I simply set it with translucent powder, and it performed like a champ. Problem solved!



Eyeko Brow Gel Light Brown
Eyeko Brow Gel Light Brown ($24)


Gel in Universal Brown


Since no “eye lineup” would be complete without a brow product, I gave Eyeko’s Brow Gel a whirl with extreme skepticism. The combination of multivitamins, proteins, keratin, gingko biloba, and garcinia mangostana fruit extract enticed me, despite my fear of the shade running too dark or too warm (i.e., yellow). After all, who doesn’t want to quickly groom, color, and thicken their brows simultaneously?


The Brow Gel applies very wet but is easy to blend with an angled brush (mine’s a Smashbox 12). Once dry, the finish and color looked natural and kept my wayward brows in place all day. No longer a cynic, I reach for this daily. It just goes to show that you can teach an old dog – cat, a mature cat – a new trick.

Tracy is a "quality over quantity" word girl fascinated by eagles and life in a small SoCal mountain community. She believes in the now, has written professionally for 30+ years, and worships at the alters of serum and Sulwhasoo.




I’m one of those “mascara is just mascara” type of people so reading this has me intrigued. Sounds like I need to add this my “products to try” list for sure


After trying every Eyeko mascara that Beautytap carries, I'm officially a fan. I just tossed my others (Benefit and Marcelle) this week since I haven't touched them in months. Feel free to email me if you have questions about any of them. :)


Literally waiting like a puppy looking out of a window for my Eyeko to arrive. Practicing patience is HARD WHEN YOU'RE HYPE. I opted for the Beach Waterproof Mascara and Brow Game Strong ... already know I'm gonna love em!


Eyeko sounds like they've asked, and answered every persons concern when it comes to beautifying their eyes. I cannot wait to try these products. I have extremely sensitive eyes. I haven't worn mascara in years, but I'm waiting patiently for my eyeko products to show in the mail! I'm attempting the package deal; brows, liner, eye shadow, and mascara. fingers crossed!!


I'm looking forward to hearing your thoughts, Jody. I'm super impressed with the Sport liner. I put eye drops in several times a day, and that liner never budged.


I’m very skeptical when it comes to eyeliner. I too, have sensitive eyes, but I can’t wait to try the Beach Waterproof mascara and the waterproof eyeliner. I think I’ll try Eyeko’s cream eyeshadow next!


The Eyeko Sport Waterproof Eyeliner Black has officially replaced every black eyeliner pencil in my collection, Ruthie. It has performed consistently, and my hunt for the perfect tightlining pencil is officially over. I honestly can't believe I'm saying that because I've tried everything, and Eyeko's pencil doesn't transfer or muck up my contacts. It's probably my favorite new makeup product of 2020. It's just ... wow!


Can't wait to try this brand! As a mom of two VERY active little ones (who seem to think bedtime is the best time to practice gymnastics or playing the drums), looking awake and bright in the eyes can be a challenge. And even when I am well rested, my makeup looks always tend to gear towards dramatic lashes.


Please share your thoughts once you try the brand. I'm positive you'll find something that fits your needs. This has officially replaced my long-term love (Roller Lash) and the Eyeko Sport Waterproof Eyeliner Black is amazing!


I will never try another mascara brand again because Eyeko is my holy grail! No clumping or flaking with amazing length and volume.


I haven't tried yet but the fact that it claims no clumping or flaking I need to try it .


You won't be disappointed. Everything I tried performed beautifully.


Okay great . Thank you !


I haven't tried this brand yet but looks fun! :)


There are so many great options, sarahcontreras. I'm sure you'll find a new favorite.


Great article, Tracy!! I just started using the Lash Alert Mascara and the Brow Game Strong and loving them both!! And I agree, with our eyes being the only feature people see nowadays, these products are what everyone needs! :)


Three cheers for Lash Alert!


I love this brand and I am so glad that we have it available here "on tap" ;)


Me, too, Sara. I've always like Eyeko's mascara, and now I have a few new favorites.


Yes! I can’t wait to try their other products outside of the mascaras!


Amazing job,
Tracy Love It!


Thank you, Jonni! That means a lot coming from you!