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NOW READING Why A Professional Beauty Expert’s Endorsement Is Today’s Powerful Game Changer For Skincare and Cosmetic Brands
January 11, 2021

Why A Professional Beauty Expert’s Endorsement Is Today’s Powerful Game Changer For Skincare and Cosmetic Brands

The new wave of meaningful influencers are actual beauty experts – trusted professionals with a highly authentic and deep understanding of self-care products, ingredients and how they benefit ALL skin types.


 

Oscar Wilde wrote, “There is only one thing in the world worse than being talked about, and that is not being talked about.” 

 

In a world where anything and everything can be shared with a few keystrokes, companies compete for attention on a daily basis. Catching a consumer’s eye isn’t easy, so marketing firms and publicity companies vie for attention using every tool available to them. No matter what their specialty, brands recognize the value in having experts substantiate their claims and back their products, and social media presents ample opportunities for economic success. 

 

Beauty expert
Discover beauty products through Beautytap Expert’s review

 

What does any of this have to do with beauty? Everything! According to an Orbis Research market report, the “global cosmetic products market was valued at USD 532.43 billion in 2017, and is expected to reach a market value of USD 805.61 billion by 2023.” Despite the COVID-19 pandemic, the beauty sector continues to grow, which means meaningful influencers continue to play a pivotal role in the success of beauty brands.

 

Here are four reasons why professional Beauty Experts are proving to be invaluable:

 

#1 Beauty Experts Offer Diversity

 

Products and brands are as diverse as the people who use them. Beauty Experts (BEs) include professionals of all ages and nationalities from all types of industries, with their commonality being their passion and devotion to beauty. Finding a group of individuals to test a single product presents physical and economic challenges for any company, which makes BEs so valuable since they represent diversity in all its facets.

 

 Beauty Experts
Beautytap’s Featured Beauty Experts

 

#2 Beauty Experts Ensure Transparency

 

As popular as bloggers and social media influencers are, statistics show that there can be challenges with trust. The reason? Sponsored posts. In a perfect world, every individual who used and recommended a product would disclose whether or not he or she was paid to do so. Paid sponsorships aren’t necessarily bad, but the sponsoring company often requires specific mentions, keyword shoutouts and other designated branding information that may or may not conflict with the influencer’s actual opinion.  This paid content may indeed represent the individual’s honest impressions, but it can also raise questions for consumers as to how authentic these types of endorsements really are. 

 

Beauty Experts

 

Instead of compensating influencers in exchange for a content takeover – and providing them with VERY specific talking points – Beauty Experts review products based on their own organic, actual usage experience within their field of expertise. Review opportunities are limited, and when sample products are provided in exchange for a BE’s opinion, that arrangement is expressly disclosed to ensure complete transparency for consumers.

 

#3 Beauty Experts Are Fully Invested In The Industry

 

If you were going to hire people to represent your company, you’d make sure to vet them carefully. Beauty Experts are carefully chosen based on their industry affiliation, product knowledge, years of experience, customer service experience, and goals. These professionals work as estheticians, makeup artists, cosmetologists, stylists, and beauty writers. They receive in-depth training about individual brands, products, ingredients and technology and often focus exclusively on their niche market(s) to ensure they provide the best service possible to their clients. 

 

 

#4 Beauty Experts Have Credibility 

 

When it comes to marketing, every business faces the same hurdle – how to prove that their product is worth investing in. Today’s consumer is advertising-savvy and more prone to make decisions based on the input of people they truly trust. Survey a group of Beauty Experts and you’ll find that the majority of them have a loyal customer base that relies on them for service and advice. They also know that skin and hair care is far from one size fits all and are well versed in getting granular when it comes to recommending products based on an individual’s skin or hair type.

 

Many Beauty Experts have customers who actively seek their recommendations for everything from skincare and makeup to body, nail and hair care products. BEs have established relationships, they stay informed on new products, proper usage, and maintain regular contact with consumers and brand innovators. BEs offer a proven level of trust, dedication and experience when it comes to personal care products, and gaining their endorsement is what’s truly influential. 

Tracy is a "quality over quantity" word girl fascinated by eagles and life in a small SoCal mountain community. She believes in the now, has written professionally for 30+ years, and worships at the alters of serum and Sulwhasoo.

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COMMENTS 24

zephorahnure


Verified Expert

I especially like the diversity that Beautytap offers in Beauty Experts. It makes it much easier to make an informed decision about certain hair and skincare products. No other platform is doing this and I love it!

Happy to see beauty experts being recognized all over this platform and in general! They know best!

tracyteel


Verified Expert

We're so fortunate to have so many reputable, talented, insightful BEs here at Beautytap. Many trustworthy go-to sources for advice.

jonniskincare


Verified Expert

The future is lead by the experts and the beauty consumer is now self educated and looking for knowledge backed by expert lead content/feedback/reviews.

tracyteel


Verified Expert

I couldn't agree more, Jonni! Separating the wheat from the chaff has always been difficult, but consumers are scrutinizing profiles and credentials more now than ever. Dedicated beauty experts with a commitment to their craft (and their integrity) will always stand out.

Thanks goodness for beauty experts such as you Tracy. I just don't trust any recommendations from all the videos I see online. Beauty experts are the real influencers in beauty.

tracyteel


Verified Expert

Thank you so much for your kind words! It's difficult to know who to trust in the world of online content. There are so many talented professionals here, and Beautytap has built such a diverse community. I'm sure you'll find feedback and recommendations you can trust.

chyla


Verified Expert

I was able to work first hand with beauty influencers when I was working with a brand and you're very right. They were required to say some product keywords and they are all SO GOOD in making a product work for them. I appreciate influencers in some extent like restaurant or fashion recommendations but it's a whole different story when it becomes personal, like skincare and makeup or whatever I put in my skin. Since it may cause damage, I'd rather trust the knowledge of professionals.

tracyteel


Verified Expert

That's an excellent point, Chyla! Trust and authenticity become even more important when the products being discussed can impact the health of a person's body, skin, and hair. Great insight!

deborahbell86


Verified Expert

I love that you wrote this editorial to spotlight why Beautytap stands apart from the rest. I am sharing this on my social media because it clearly explains to clients that this is the next best thing to actually walking into a cosmetics department. People rely heavily on reviews....now more than ever, so it's important to know that Beautytap takes it to the next level with real professional reviews that can be trusted!

tracyteel


Verified Expert

Thank you, Deborah. BEs play a unique role in the review realm, especially by providing authentic reviews in the context of their specific niche.

I try not to reinvent the wheel — there's tons of people that are way smarter than I am and since I'm not a huge fan of playing the beauty roulette game I certainly benefit from the feedback and opinions of professionals.

tracyteel


Verified Expert

Well said! "Beauty Roulette." I don't mind gambling on some things, but my skin isn't one of them. Give me a professional's insight any time. :)

sunshine33


Verified Expert

I trust the advice of beauty experts. I was introduced to all my go-to products by licensed estheticians given that I grew up with acne my whole life. I find the IGs of trusted experts like Dr. Kay, Dr. Emer, Philip B so fascinating. There is so much rich education and content behind what they say.

tracyteel


Verified Expert

I adore Dr. Kay! She has a sense of humor (which makes her more authentic) and she shows every step involved in a given procedure. Sometimes, I wince ('cuz I'm a big baby) but she does amazing work and is so generous with her time. I'm looking forward to learning more about Philip B. and Dr. Emer (whose products I learned about from Patti Pao at Restorsea).

It was interesting when we opened up our store in the #2 Bloomingdales in the nation. I saw that the recommendation from a customer's beauty professional like esthetician or hair stylist was the #1 influence outside of a repurchase. People were willing to try new products when their professional beauty person gave them the recommendation.

tracyteel


Verified Expert

That makes perfect sense since we literally put ourselves into the hands of others when we seek a procedure (like a facial). If those experiences are positive, we remain loyal to our beauty experts AND ask for their recommendations. I trust my dermatologist with my life (literally since she diagnosed my melanoma) so she's the first person I consult regarding a new procedure or hot ingredient.

I do miss going into a store and speaking with a professional and this brings it into the digital age. It is like getting a review from your barber/hair stylist, manicurist, facialist etc. People who really know the products deeply, more than just the casual observer or fan. I know overall when buying on Amazon or reviewing restaurants in Yelp. reviews carry a lot of wait. The more I see the more I want to click and trust a product, especially one I have not tried. If there is an option to sample first after reading always a plus, but... Read more

I agree, Cliff! I miss the in store shopping experience where I can walk in and just soak in all the suggestions, advice, and expertise.... this is a really nice alternative.

tracyteel


Verified Expert

I've done more than my fair share of spontaneous "retail therapy" shopping on sites without authentic reviews. Many vendors have even found ways to get around the "Verified Purchase" review hallmark on Amazon, which used to be very helpful, by reimbursing reviewers in exchange for a favorable review (a dirty, yet pervasive practice). More than ever before, the Beauty Expert's recommendation has true value.

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