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February 17, 2021

Meet Five Of Beautytap’s Diverse Experts And Discover Why Beauty Lovers Seek Their Guidance

Need trusted advice before making product purchases? Ask an experienced industry expert.


Beauty Experts fill a vital role here at Beautytap. While they share a deep common passion for beauty, their individual strengths and skillsets are far greater than what their portfolios convey. 



With over 50,000 applicants to the innovative Beauty Expert program, this is a highly coveted role. These vetted professionals, all with a minimum of two years of experience, are given the opportunity to build their careers in the digital space. They gain valuable education from revered industry leaders through the hosted Masterclasses, receive and experience new cutting-edge products and write thoughtful, honest reviews that are shared with their clients, their social followers and the Beautytap community. 


So, without further ado, it’s time for a Meet and Greet!


Carmela (Chyla) Guerrero


Beautytap Expert Chyla Guerero
Beautytap Verified Beauty Expert Chyla Guerero


  • Professional Makeup Artist for Michael Kors, Anne Klein, BCBG and London Fog
  • Former Chief Makeup Artist for NYX Cosmetics, Philippines
  • 10 years of beauty industry experience


Peruse Chyla Guerrero’s portfolio, and you’ll see why her clients rely on her makeup recommendations. “Clients ask me to list the products I used on them the day after I’ve done their makeup because they’re heading to the store to buy them. That’s when you know they trust you.” Chyla stays abreast of skincare and makeup launches and refuses to use overhyped, low-performing products. “In my line of work, quality products are essential.  I won’t use or recommend a concealer that claims to be long-wearing if it cakes easily.“ 


Word of mouth has new clients seeking her advice. “I suggest products I’ve used not just on myself but also on my other clients. If it works for all of us, then those are the brands that I promote. Because of this, clients trust me and my recommendations, so they refer their families and friends to me.” And since she has such extensive experience working with different faces, she’s very attuned to what works for a number of age groups and skin types.


Bradley Bobich 


Bradley Bobich Beautytap Expert
Beautytap Verified Beauty Expert Bradley Bobich


  • Licensed Esthetician for the Soothe Network
  • Freelance Sales Support for Elizabeth Arden and Skyn Iceland
  • 26 years of beauty industry experience


Bradley Bobich became an esthetician after spending nearly two decades working with big brands in premiere venues like Neiman Marcus, Saks Fifth Avenue, and Barneys New York. Why take that step? To “legitimize my career,” he says. Today, clients seek his guidance because they know his history. “They know I’ve worked for many brands and that I’m not just trying to sell them one brand. To them, I’m like an encyclopedia of skincare.”


Long-term connections run deep, and Bradley says, “I’ll get a message from someone I haven’t spoken to in 20 years, suddenly asking me for skincare or makeup advice.” And the reason behind their queries? Bradley is “an ingredient nerd.” He also believes that listening to a client’s needs while providing a consultation is the best way to help them find products that match their expectations. 


Zephorah Nuré

Zephorah Nuré Beautytap Expert
Beautytap Verified Beauty Expert Zephorah Nuré


  • Spa Boutique Owner
  • Professional Model
  • 15 years of beauty industry experience


Zephorah Nuré has beauty knowledge from multiple perspectives and has worked with major brands in the industry. “I transform my experience into written work and video content,” she says, “to educate them.” As with all the Beauty Experts featured here, she is dedicated to furthering her education. “I’ve learned about cruelty-free products and the difference between vegan and non-vegan brands [as well as] how ingredients work with the skin, and how beauty brands differ by price points.”


“My primary focus,” Zephorah says, “is on hair, especially curls. Some of my clients are losing hair because they are stressed out, especially the ones in their mid-30s to mid-40s, and many of them ask about products for sensitive scalps and hair loss.” And even when products don’t suit her personal needs, as a professional, Zephorah knows “how to remain optimistic about a brand.”


Jenny Roberts


Beautytap Expert Zephorah Nuré
Beautytap Verified Beauty Expert Jenny Roberts



From being passionate about makeup to doing ingredient-centric research, Jenny Roberts “started out just like everybody else. Confused and sometimes overwhelmed by all the choices, or lack thereof” in the world of beauty. What sets her apart, however, is her willingness to soak up knowledge. “I have trained in salons, retail stores, and aesthetic programs and acted as a sponge, absorbing as much education as I can to make sure that my client’s trust never waivers.” 


The majority of Jenny’s clients are referrals, which she credits to the way she nurtures her existing relationships. “By obtaining clients this way, a level of trust has been established because they are getting to know me through someone they already know and trust. I get asked for beauty advice daily [and would] never offer up something that I do not have at least some cursory knowledge of because I want to maintain my integrity as an expert and the integrity of the brands I am representing.” 


Tracy Teel


Beautytap Expert Zephorah Nuré
Beautytap Verified Beauty Expert and Author Tracy Teel



As the author of this article and dozens of others here, I would be remiss if I didn’t mention my own experience in the beauty industry. My background is that of a young skincare devotee, courtesy of infomercial skincare brands, and a loyal, but late in life, K-beauty enthusiast. Teaching was, and still is, my passion, so I combined what I do best – researching, writing, and educating – with what I love most – beauty. 


Although I have many younger clients, women in their 40s and 50s write to me weekly (sometimes daily) because I’m over 50, test products that target our common concerns – aging and reversing the tell-tale signs of sun damage – and recognize the difference between hype and hope.  

Tracy Ann Teel is a full-time freelance writer and the owner of Finesse Writing and Editing LLC. She’s a tutorial writer for San Francisco Globe’s beauty platform,, covering everything from skin and hair care to makeup and nail art. She writes for skincare companies, dermatologists, and cosmetic surgeons, and proudly taught at her MFA alma mater, the University of California Irvine, as a member of their adjunct faculty in English. She’s been a textbook reviewer for Prentice Hall, been recognized three consecutive years in the Who’s Who Among America’s Teachers, and has written professionally for 30+ years. Her poetry chapbook Such Dust was published by Finishing Line Press, and her work has appeared in Alaska Quarterly Review, Rattle, Pearl, Kaleidoscope, and Lake Arrowhead Life.



It's great to see the difference in their experience and view points on skin care and products. I hope to continue to learn from all of you. Thank you for the article.

Thanks for commenting! I doubt any of realize just how vast and talented the Beauty Experts really are. I'm so thankful to have a way to get in touch with them when I have questions (or when my clients need someone to go to in a different location).

Wow, I feel so grateful to be a part of the Five Beauty Experts chosen. I read everyone's bio and have a deeper appreciation of all the talent! Thanks again for featuring me!

It was a pleasure learning more about you, Zephorah, as well as Chyla, Bradley, and Jenny. I now have go-to sources when questions arise or when clients and friends need specific expertise outside of the scope of my own. That's a good feeling!

These are familiar faces in the Beautytap world. I have never had the pleasure of meeting these experts, but I know I respect and trust their knowledge in the beauty industry. Everyone has something great to offer! I really hope someday soon we all get to meet!

I couldn't agree more, Deborah! While the digital platform has given us a connection to one another, I, too, long for the day when we can all meet in person at a large venue. Before my beauty days, I organized and worked conventions and trade shows and LOVED interacting with others. Looking forward to a day when the world reopens and we can hug and spend time with our beauty colleagues again.

Ohhh how I miss those trade shows!

I think there will be record-breaking attendance once conventions and trade shows resume.

Hi Tracy, that was a great article and very informative. Thank you for helping us learn about some of our other beauty tap advisors and their expertise. I like the platform that beauty tap offers it's clientele and experts gaining knowledge about products and other pertinent skin, hair and makeup trends and tricks.. I love that I can get beauty products from all over the world that I didn't have access to before. The beauty tap people are great at listening to our experts comments and requests and getting the things that we have asked for. I would... Read more

I'm one of Beautytap's "old timers," Mendy, and have been writing for the platform since 2018. The feedback to this "Meet and Greet" has been so positive, that I'm certain there will be others in the future. It was a real pleasure to interview each of these talented professionals, and I, too, appreciate all that Beautytap has done to give us a place to connect and grow as experts. My in-box is always open. so if you have questions or want to suggest a topic, just shoot me an email. The educator in me is always open to new ideas.... Read more

It's an honor to be a part of this group, and even cooler to get to know our fellow compatriots in beauty. This network also allows us to gleam info from another, because like you Tracey, I am relatively new to K-Beauty. (Heck! I thought that's what the beauty aisle at K-Mart was called...) Note to self. I was so wrong.

LOL! You're too funny! I love knowing that there are sources of genuine knowledge at a moment's notice here on Beautytap. I know that if I have a question, someone here will have an answer I can trust.

This goes to show that Beautytap has the brightest most diverse group of professionals in their platform. Congratulations on the shout out. I'm sure you will continue to do great things.

We have a unique opportunity here to provide expert guidance from every angle. I'm awestruck by the amount of talent exhibited by the Beauty Experts and am thankful to be able to reach out to anyone for help on a given specialty.


Great info! It’s awesome to see that BeautyTap has genuine and credible experts. Love it 💜

And they represent every facet of the beauty industry, as well. Beautytap has built a remarkable resource for both experts and consumers.

Wow, great expertise. Nice to know and great info!

It's great to know that brands and consumers can tap a vast community of experts from all areas of the beauty industry. This would be geographically impossible without the digital platform that Beautytap has created.

I agree, Beautytap is a great creation.


Truly all great beauty experts! Dedicated to educating beauty consumers about beauty.

Learning everyone's background and getting in depth information from them directly was a pleasure. It's an honor to be in such impressive company.


It's great to know that beautytap really provides us EXPERT reviews that are really coming from industry experts.

It was such an honor to dive into everyone's background for this editorial. The level of expertise exhibited by our Beauty Experts is vast and impressive!