Dream Hair Can Be Yours with Tricoci's Italian Botanical Infused Haircare

Expect shiny, bouncy locks.

For salon professionals, Mario Tricoci needs no introduction. His accomplishments are unparalleled and with 40+ years in the hair care business, this Celebrity Stylist and International Style Icon has consistently received the industry’s highest honors, including the 2006 International Legends Award. Crafting hair care products with the help of innovative chemists and professional stylists has enabled Tricoci to address the needs of a diverse clientele while also allowing consumers to enjoy a luxurious salon experience affordably at home. 

Earlier this year, Tricoci brought his cruelty-free Hydrating Shampoo, Hydrating Conditioner, Dry Shampoo, and Transforming Mist to Beautytap, much to the delight of the Beauty Expert community. Never one to disappoint, Tricoci recognizes that individual clients have differing hair needs, and the four clean science formulations showcased below contain his signature Italian botanicals and beloved Ginestra scent, so you can experience the same salon-quality, performance products that have made Tricoci a Chicagoland treasure.

Everyday Shampoo and Conditioner

Despite the name, Tricoci’s Everyday duo is anything but ordinary. For consumers who wash frequently – every other day or even daily – reversing damage and revitalizing the hair is a must. Tricoci’s Everyday Shampoo restores, smooths, and softens strands while enhancing hair’s bounce and body. If you live in an area where well water or harsh chemicals turn your blond brassy or leave your locks feeling frayed, you’ll instantly be impressed by a noticeable textural improvement after using this duo. 

I incorporated both of these heavenly wonders into my routine, and after a week’s worth of near-daily use, I thought our water had changed somehow. In reality, it was the Selaginella lepidophylla extract, which comes from a Chihuahuan Desert native plant – also known as the resurrection plant – in Tricoci’s duo working its magic instead. Selaginella lepidophylla acts as both a humectant and an emollient, so it attracts moisture to the hair while also preventing water loss. 

3P1 Styling Cream

If multitasking products excite you, then Tricoci’s 3P1 Styling Cream will have you doing backflips. This three-in-one powerhouse smooths the cuticle, enhances shine, and provides medium hold. Hydrolyzed wheat protein strengthens strands while Tricoci’s signature Ginestra – which has a delicate, refreshing scent – adds shine and nourishes the hair. I’ve been using this styling cream since early 2021, and it works both as a heat protectant before blow-drying as well as a finishing cream after styling. If you’ve recently had a keratin treatment or worry about products washing out your color, 3P1 is the ideal styling product.

Root Amplifier

Just when I thought Tricoci had unveiled his entire bag of tricks, a new addition to the family recently launched. Volumizing sprays often weigh down my thin hair, but Tricoci’s Root Amplifier increases volume via an ultra-light spray. It can be used on damp or dry hair to create instant lift with flexible hold while also sealing in moisture and retaining color. Three hydrolyzed proteins – kale, carrots, and lemon – nourish the hair while still making it manageable. I’ve spritzed this directly on my roots and also into my hands to get the product exactly where I want it, and it works beautifully both ways. 

Need more information about Tricoci or their other products? Get it here or ask your Verified Beauty Expert for guidance.