I Tried This Viral Teeth Whitening System and Am Thrilled with the Results

Prepare for some pearly whites.

Snow partnered with Beautytap’s diverse community of certified beauty professionals for trusted, detailed, unpaid reviews around several of their innovative products. We are sharing this post with you as part of this collaboration and to learn more about their brand. All opinions are our own. Thank you for your support.

We’ve all had moments when we knew a product could be improved. Innovations don’t come easily, so most of us simply wait for someone else to take the helm. But most of us aren’t Josh Snow.

Snow’s entrepreneurial spirit emerged early – at 13, to be precise. Who knew his goal of helping his family buy school supplies would turn into a growing force to build brands – his own and those of fellow entrepreneurs?

The Passion that Snowballed Into Success

If you’ve been underwhelmed by oral care offerings that claim to whiten your teeth but mostly just leave them feeling sensitive and barely a shade lighter, you have something in common with Josh Snow. In 2017, frustrated by his own less-than-stellar teeth whitening results, he set out to create something that actually worked. And in just three short years, Snow Teeth Whitening became a $100 million company with millions of fans, including Rob “Gronk” Gronkowski, Ellen DeGeneres, Chuck Lidell, and Floyd Mayweather.

“Snow Is in the Business of Confidence” — Josh Snow

In a time when “self-care” is more than a mere marketing term, consumers want products that make them feel good about themselves while also being good for the environment. A less-than-pearly grin can make you reluctant to smile, talk, laugh, or engage with others. Snow’s premium lineup of oral cosmetic products tackle all aspects of tooth care without causing sensitivity. They’re also vegan and free of phthalates, parabens, sulfates, BPA, and gluten. Having just visited my dentist for a cleaning, I was on the verge of buying yet another kit of whitening strips when I had the opportunity to put five of Snow’s products through their paces.

Spoiler: I’m impressed.

Wireless Teeth Whitening Kit

A whitening system will only work if you’re able to commit to using it. Snow’s all-in-one Wireless Teeth Whitening Kit contains a rechargeable mouthpiece featuring both blue and red LED light, so you can whiten your teeth without damaging your gums or your tooth enamel. Simply charge the unit in its portable case then apply the dedicated whitening serum to your teeth, pop in the mouthpiece, and relax while it works. I use mine immediately after brushing my teeth in the morning, and the session concludes while I finish my skincare routine.

If you want to use the device for multiple sessions back-to-back, just turn it on again after each cycle. I love the self-sanitizing case, the mild tasting whitening gel, and creeping out my hubby by “glowing at him” in the wee hours of the morning. I’d be inclined to buy this for its entertainment value alone, but the fact that it whitened my teeth two full shades in 21 days made me shelve my skepticism and admit that Snow has done something remarkable – and worth every penny!

LED Electric Whitening Toothbrush

A traditional toothbrush has its merits, but I’ve been using a sonic toothbrush with disposable heads for several years. Snow’s LED Electric Whitening Toothbrush utilizes both of those features, but that’s where the similarities end. The signature blue LED light boosts the brush’s whitening potential, plus it’s entertaining to see that cool, icy glow while you’re doing something mundane.

With four different settings, you can customize your usage to fit your needs. The “clean” setting works great for everyday usage, and I like to follow-up my brushing session with a quick “polish” after I’ve rinsed my mouth. There’s a “sensitive” setting as well as a “white” setting, so the brush can be used as a standalone product in case you opt not to use Snow’s other offerings.

Bonus: Even after using mine for nearly a month, it’s still holding its original charge.

Magic Teeth Whitening Powder®

Put the word “magic” on anything, and you’ll pique my curiosity. Snow created “the world’s first whitening sprinkle powder,” and this little shaker tube makes me happy every time I use it. Simply shake some of the Magic Teeth Whitening Powder® onto your regular toothpaste a few times a week, and those coffee, soda, and wine stains will begin to dissipate.

The pale blue powder tastes slightly minty with a very subtle hint of lavender. The flavor is almost undetectable, and the lavender oil has anti-inflammatory and antibacterial properties. Each time I used it, I swear my toothpaste was foamier (in a good way) and tasted better, too.

Magic Whitening Strips®

Whitening strips have never impressed me, and the early 80s incarnations were dreadful. The fit was atrocious and so was the flavor. Still, when there’s no reasonably priced alternative, what can you do? Snow not only solved the fit and taste problems; the teeny, tiny Magic Whitening Strips dissolve in just 15 minutes thanks to their exclusive P3 technology. You can put one on, conduct a Zoom call, and no one will be the wiser.

They don’t interfere with your speech and bear no resemblance to their goopy predecessors. You’ll probably still want to rinse your mouth out after they dissolve, but other than that, these work effortlessly without irritating your gums thanks to the inclusion of extra soothing lavender oil.

Teeth Whitening Wipes

Just when you think you’ve seen all things “whitening,” Snow went and created something that addresses lifestyle habits that contribute to the de-beautifying of our teeth. I’m talking active staining here. We all know that drinking soda, coffee, or red wine stains the teeth, but what if you had something in your pocket that could wipe away that discoloration before it could take hold? Here you go! The Snow Teeth Whitening Wipes may just be the most innovative product since floss caught on in the late 19th century.

These bumpy little squares are steeped in antibacterial blueberry extract and make quick work of wiping away staining substances. After drinking my last late afternoon diet soda, I wrapped one of these squares around my finger, rubbed my teeth, and instantly swore of soda. Seeing that brown “caramel coloring” on the fabric was proof enough for me, so bye-bye Diet Coke.

With so many options to choose from, it’s no wonder Snow’s vision has resonated so soundly with consumers and fellow entrepreneurs. Catch up with him on PowerHouse Brands or on the groundbreaking Entrepreneur.com series “Going Public” where he shares his marketing and branding wisdom with fellow entrepreneurs.