The Best New Beauty Product Launches Poised to Go Viral
BEAUTY

The Best New Beauty Product Launches Poised to Go Viral

Danica Farley
Danica Farley

Mar 16, 2024

Meet the new skincare, hair, and makeup products from some of the world’s most coveted brands now causing a stir.


Beauty innovators continually allure with unique formulas and modern technology. As lifestyle maven Aerin Lauder says, “My inspiration for new products comes from moments in my life or what's happening.”

Embrace newness with these recently revealed beauties. Innovative skincare, cosmetics and haircare that deliver the goods – glowing skin, shiny, healthy hair and a showstopping visage…

Start With Skincare

Natura Bissé

Natura Bissé Minis

Spanish sensation Natura Bissé now offers minis—ideal for travel or sampling the brand’s exquisite products. Options include Diamond Cocoon Sheer Cream, Diamond Cocoon Sheer Eye (minimize puffiness and dark circles with this age-defying tinted eye cream) Diamond Extreme Eye, and Diamond Extreme Cream in Rich Texture (for a balanced, dewy, and hydrated visage). Ultra revitalizing formulas are enhanced by a sun-kissed Mediterranean fragrance. And don’t neglect your hands. Diamond Luminous Perfecting Hand Cream is another addition to a stellar collection; this probiotic-rich wonder absorbs quickly to nourish soft, younger looking hands.

Naked Sundays

Naked Sundays SPF50 Clear Glow Sun Stick

Naked Sundays makes covering up a breeze with SPF50 Clear Glow Sun Stick…genius for travel and outdoor playtime. This smart stick easily glides on clear for luminescent broad spectrum UVA + UVB protection, sans any sticky residue on hands. A yummy blend of watermelon extract, vitamin C, and amino acids hydrates and conditions. Multi-task with Naked Sundays CabanaGlow SPF50 Mineral Glow Serum Drops. This all-in-one gem—serum, tint, drops, primer, SPF—absorbs instantly and feels velvety. Available in three buildable tints (bronze, illuminating, and pearl) to mix, match, and customize. CabanaGlow revives, moisturizes, and firms with wild rosella, pink algae, and hyaluronic acid.

See it to believe it: Suki Waterhouse glowed in Naked Sundays at the 2024 Emmy Awards; and Rachel Zoe and makeup artist Ariel Tejada (who preps Kim Kardashian and Kylie Jenner) are notable fans of this Australian brand.

COOLA

COOLA's Clear Skin Oil Free Moisturizer SPF 30

Thoughtfully made for sensitive and acne-prone skin, COOLA’s Clear Skin Oil Free Moisturizer SPF 30 protects against UV rays, environmental stressors, and even tech-induced blue light damage—all without clogging pores. Approved by dermatologists and proved by clinical testing, this oil and fragrance-free formula won’t cause breakouts and will sincerely benefit skin. Niacinamide and centella asiatica calm and balance, non-nano zinc oxide boasts broad spectrum SPF 30 protection, and mostly organic ingredients moisturize a healthier derma.

Solawave

Solawave Skin Therapy Activating Serum

Solawave’s Radiant Renewal Skincare Wand and new Skin Therapy Activating Serum are a perfect pair. Improve your red light therapy ritual with this satiny miracle—apply serum and slide wand across face for peak performance and stunning results. An impressive formula of peptides, hyaluronic acid, and ionic minerals (magnesium, zinc, and copper extracts) plumps, hydrates, and refines. When used with the wand, anti-aging effects are amplified. I’ve tried this dynamic duo and am enamored.

BYOMA

Byoma Barrier Repair Treatment

A quartet of goodies joins BYOMA’s splendid lineup. This barrier boosting brand from Scotland recently debuted Barrier Repair Treatment (a buttery leave-on facial treatment to repair and soothe); Sensitive Retinol Oil (a nightly therapy that ingeniously nourishes and evens skin tone); Hydrating Milky Toner (use morning and night to support supple skin); and Milky Moisture Cleanser (dissolves daily buildup for squeaky clean skin that stays hydrated with BYOMA’s Tri-Ceramide Complex). Brilliant formulas, sustainable practices, cheerful packaging, and reasonable price points—I am charmed.

Pacifica

Pacifica Sunny Glow Bronzing Drops

Clean beauty vanguard Pacifica is beloved for a bevy of reasons (high performance, low cost, 100% vegan, cruelty-free, wildly conscious)…and now there is one more: Sunny Glow Bronzing Drops. Antioxidant vitamin C, superfood Kakadu plum, and texture improving glycolic acid brighten, bronze, and renew skin with a silky feel and sunny luminosity. The warm, sheer finish highlights any skin tone with a dash of fun.

NUDESTIX

NUDESTIX Dewy Barrier Hydrating Stick

NUDESTIX introduces a lovely trio to the family (founded by an industry virtuoso mother and her two wise daughters). Dewy Barrier Hydrating Stick is a moisturizing maven on-the-go; portable packaging is like lip balm for your face. Natural ingredients (bakuchiol, vitamins C and B5, vegan collagen, squalene, ceramides) supercharge hydration, brighten, and refresh…anytime, anywhere. Add shimmer with Nude Glow Peptide Serum, a clinically proven anti-aging serum to smooth and renew. Travel-friendly Nudescreen Blush Tint SPF 30 adds a hint of color (available in six options) and serious protection with 100% mineral non-nano zinc oxide and green algae, passionflower, and purple tea extracts. NUDESTIX is always clean, vegan, cruelty-free, and adored.

ANNEMARIE BÖRLIND

ANNEMARIE BÖRLIND

Intelligently made in Germany’s Black Forest, ANNEMARIE BÖRLIND enchants with plant extracts from wild harvesting and organic farms, spring water from a forest well, and pristine responsible practices. “What I can’t eat, I don’t put on my skin,” says founder Annemarie Linder. This natural skincare luminary has exclusive innovation with Beauty Shots. Three potent yet mild serums enrich and replenish dull skin. Anti-Aging Revitalizer Intensive Serum for Demanding Skin is spiced up for radiance—Szechuan pepper and pistachio tree oil firm and moisturize. Hydro Booster Intensive Serum for Dehydrated Skin is exhilarated by red algae that stimulates hyaluronic acid production and tremella mushroom to plump and freshen. Skin & Pore Balancer Intensive Serum for Combination Skin blossoms with lilac and phytoplankton to reduce oil and balance complexion. My skin is singing danke schön.

Kate Somerville

KateCeuticals SuperCell Rejuvenation Serum

Known as the Guru of Glow in celebrity circles, Kate Somerville is passionate about skin health. Cutting edge formulas couple dermatology and cosmetology in her expert style. Welcome newbie KateCeuticals SuperCell Rejuvenating Serum to gently treat skin, reverse skin damage, target aging, and support collagen production. Invented by groundbreaking plant-based technology, this powerful complex can be used daily and as a post-treatment healer. The serum is distributed via a metal roller to improve blood circulation and decrease puffiness; store in the fridge for chill application.

Herbivore Botanicals

Botanical’s Green Magic Cica + Ceramides Redness Reducing Serum

The color green often symbolizes renewal and Herbivore Botanical’s Green Magic Cica + Ceramides Redness Reducing Serum truly renews. Cool in a spring green hue for foolproof application, this serum acts fast to reduce redness and de-stress skin. Antioxidant cica and marine jewel algae calm inflammation; ceramides and cholesterol support a healthy skin barrier; vitamins E, F, and hemp seed oil nurture and restore. Formulated especially for sensitive skin and beneficial for all skin types, the scent is fresh and appropriately herbaceous. Powered by plants and respect for wellness make this a must-have.

NATURIUM

NATURIUM Multi-Peptide Advanced Serum

Multi-Peptide Advanced Serum joins NATURIUM’s skincare line, enhanced by Multi-Peptide Moisturizer and Multi-Peptide Eye Cream. An advanced formula uses encapsulated copper peptides to encourage a youthful glow and reduce the appearance of fine lines and wrinkles. Add hydrolyzed vegan collagen plus other powerhouse ingredients and this serum gives skin a lift and protects against environmental stressors. Bonus points for an ethical manifesto and affordable luxury prices. “I love the texture of this serum; it has a light, non-sticky milky feel that makes your skin feel so bouncy! This is by far one of my favorite products we have ever made,” says founder Susan Yara.

Beauty Pie

Beauty Pie Youthbomb™ Breakthrough Repair Cream

Abundant in neuropeptides, bakuchiol (a natural alternative to Retinol), niacinamide, wakame seaweed extract (antioxidant protection), and other dynamo ingredients, Youthbomb™ Breakthrough Repair Cream smooths fine lines, firms derma, fades dark spots, and plumps. This age-fighting darling is crafted in a leading Swiss skincare lab—the aroma is pleasantly neutral and the composition is friendly, lightweight, and masterfully effective. This is a hero product I can’t ignore.

Eyes and Lips Aglow

Wander Beauty

Wander Beauty Lipsetter Dual Lipstick & Liner

Wander Beauty delights with the launch of Lipsetter Dual Lipstick & Liner. A two-tip design is simply elegant for fuss-free application. Four luscious shades are long lasting for all-day wear: Bohemian Blush (neutral pink), In the Mauve (nude mauve), Roaming Rose (berry rose), and Ticket to Tawny (browny nude). All colors are buildable and won’t smudge. The matte finish is surprisingly moisturizing, enriched by squalene and peptides for added oomph. This set now follows me wherever I wander.

Polite Society

Polite Principles Eyeshadow Palette Forget Social Media, I’m Dope In Real Life!

Industry legends Jerrod Blandino and Jeremy Johnson elevate the beauty world. And they’ve done it again. Polite Principles Eyeshadow Palette Forget Social Media, I’m Dope In Real Life! features subtle neutrals, opulent bronzes, and glimmery hues. Swipe once or build and blend for eye-catching appeal. Textures vary from matte and metallic to minimalist and intense sparkle. Encore! Paint your pout with three new shades of Polite Society’s best-selling B.I.G Mouth lip oil gloss, formulated with the same proprietary blend of blueberry oil, infinity pepper, and ginger root oil to hydrate and volumize. Choose from Sweet Talker, Gossip Girl, and Loud & Proud. Prepare for a tingle as lips are plumped immediately; high-shine results are a sensory experience.

Thrive Causemetics

Thrive Causemetics’ Sheer Strength Lip Plumping Peptide Gloss

Love your pucker with Thrive Causemetics’ Sheer Strength Lip Plumping Peptide Gloss. Energized by peptides, castor seed oil, and vitamin E, this suave gloss is fundamental for a lively glint. The sensation is cooling sans any stinging; scent is pleasantly citrus, application is a cinch, and the vegan formula is clinically proven to increase lip hydration and visibly reduce fine lines. Choose from 10 kissable shades with max moisturizing effects. Bravo to beauty with a cause—every purchase helps communities in need.

Pampered Hair

Redken

Redken Acidic Color Glass Activated Glass Gloss Treatment

Long revered as revolutionary for healthy hair, Redken wows again. Savvy and science-backed, Redken Acidic Color Glass Activated Glass Gloss Treatment encourages salon worthy strands from the comforts of home. A pH balancing formula of citric acid and apricot oil (Redken paved the way with acidic pH decades ago) helps seal cuticles, safeguards color, and adds superior shine. Once a week after washing, apply gloss treatment for five minutes and rinse—best used with Redken’s Acidic Color Gloss Shampoo and Conditioner. Results are instantaneous and impeccably dazzling.

Saltair

Saltair Recover & Repair Mask

Vivify lustrous locks with Saltair's latest in a lineup of premium products at approachable prices. Recover & Repair Mask deeply conditions, bolsters strength, and prevents future damage with a smart bond fortifier and mango butter; a crisp clean scent is courtesy of pear, sandalwood, jasmine, and the creamy blend won’t weigh hair down. I relished repaired strands with sheen and bounce after just one use. Curl Control Defining Jelly gives beachy waves and spiraled curls va-va-voom with linseed, pequi, and argan oils. It won’t flake and it will promote shine, banish frizz, and perfume hair with coconut, vanilla, and almond blossom.

Tricoci

Tricoci Style Stick

A trusted icon in luxury salon services unveils Tricoci Collection Style Stick, a non-sticky way to tame manes. Whether smoothing flyaways, adding volume, or sculpting updos, this convenient stick is multi-use and lightweight. Restorative ingredients—castor seed oil, jojoba, candelilla wax, and argan oil—moisturize and boost texture. Use a little or a lot for desired results, it’s simple with this sleek styler. Pro tip: warm product with a blow dryer and polish on hair directly from the applicator. Tricoci Style Stick is free of harmful chemicals and “designed with your well-being in mind”.

dae Dry Shampoo

dae Dry Shampoo Fairy Duster Dry Shampoo

Abracadabra! Oily hair magically disappears with dae’s Fairy Duster Dry Shampoo. Unwashed hair can look heavy and bland; dry shampoo is essential for any active routine. A few sprinkles of this transparent alchemy and locks are refreshed with volume and verve. Mojave yucca naturally cleanses, cactus flower strengthens, moringa leaf repairs, prickly pear seed oil softens. A powdery formula is enhanced by aromatic joy—citrus, orange blossom, and vanilla. Massage a few poofs into scalp with fingertips or use the Fairy Duster Dry Shampoo Kabuki Brush for extra enchantment.

Stay tuned for our next round of treasured new launches. Until then, be good to you and let us know your latest favorites.


Author
Danica Farley
Danica Farley
Danica is a writer, editor, optimist, and content creator. She pens about experiences that inspire a life well-lived—beauty, travel, wellness, nature, art, positive vibes. Currently based in Southern California, her work has been published in COAST, Get Out There, and Utah Style and Design magazines, Orange County Register, KÜHL, and more. “Beauty begins the moment you decide to be yourself.” - Coco Chanel

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