Why the Buzziest Brands in the Beauty Business Partner with Beautytap for Reviews and More

Powered by an enthusiastic and engaged community of beauty professionals, experts and content creators, Beautytap originally launched the review program in 2021.

As the platform has grown exponentially over the last few years, a bevy of beloved global brands choose to partner with Beautytap for educationally driven written and video reviews, masterclasses, customized UGC, consumer perception studies, and influencer campaigns.

Regardless of size or experience, it is a sincere honor to support every single partner. Below are recent brand partner highlights along with the coveted products they create…

The essence of French élan graced Beautytap with haircare mastery. Favored by hairdressers and elite fashion houses, L’Oréal Professionnel is professional grade care you can harness at home. The Absolut Repair Molecular system—Sulfate-Free Shampoo, Rinse Off Serum, and Leave-In Mask—is absolutely magnifique.

A genius formula energized by science and technology restores two years of damaged hair in just one use; peptides and amino acids rebuild strands for optimal strength, enhanced body, elasticity, and protection that lasts. Part of the largest cosmetics group in the world, L’Oréal Paris has crafted products for generations with a love note “Because you’re worth it.” And you are! Merci, mon ami.

Superstar Lady Gaga rocked the world with Triclone Skin Tech Foundation by Haus Labs. Clean, vegan, science-backed, and high performing—this award-winning foundation brightens and smoothes skin worthy of applause. Tone is balanced and redness is reduced with fermented arnica and a propriety blend of hearty ingredients. Choose from 51 fragrance-free shades for a guaranteed glowy match. In perfect harmony with Gaga’s dazzling prowess, her makeup brand is committed to inclusivity, artful expression, and conscious living.

Every sale supports Born This Way Foundation, sustainable practices take center stage, and mindful formulas are optimized for your best self. We are all infinitely gaga for Gaga as she says: “You define beauty for yourself, society doesn't define your beauty.”

A minimalist approach to multifunctional products makes U Beauty shine. Celebrated by makeup artists, estheticians, and celebrities, this science savvy line is female founded and fabulous. The brand’s flagship product, best-selling Resurfacing Compound, sold out within one day after initial launch. And no wonder, it can replace up to eight individual products with one to two daily pumps. A nontoxic recipe of antioxidants, retinol, vitamins C and E, and multi-hydroxy acids minimizes pores, fades fine lines, brightens, and renews…say hello to revitalized skin in less than a week.

U Beauty continues to impress with a streamlined approach to luxury skincare, advanced formulations, thoughtful community impact, and environmental stewardship—every purchase benefits nonprofit organizations and reforestation projects.

All of the good, none of the bad…Pacifica Beauty is quintessentially natural, clean, and effective. A conscious collection of beauty products—skincare, haircare, makeup, perfume—is revered and reasonably priced. Nearly three decades of scientific studies, tried-and-true experience, and compassion for people and planet form this ethical brand. Beautytap experts gave Pacifica’s Glow Baby Booster Serum rave reviews. A few satiny drops illuminate skin with vitamin C and glycolic acid for a vibrant, refreshed visage.

Recently launched Sunny Glow Bronzing Drops improves texture and bronzes skin with a sheer finish. And the Future Youth Facial Massager Roller is a moment of bliss; it cools, de-puffs, rolls away the appearance of fine lines, and promotes inner peace. Pacifica has purely positive vibes.

Take a breath of fresh air—Element Eight’s pioneering technology encompasses H2O to boost skin health. Developed by scientists, surgeons, and dermatologists, unprecedented OATH (Oxygen Amplified Therapy) infuses skin with liquid oxygen for resplendent results. Element Eight 02 Peptide is anti-aging, firming, and moisturizing with a creamy yet lightweight feel; it stimulates cell repair and collagen production, refines tone, and protects against damage.

Beautytap’s community of expert reviewers showered accolades on Element Eight O2 Caffeine Eight Active Eye Cream (dark circles be gone!) and Element Element Eight O2 Niacinamide (a multitasking miracle). Founder Gerard Camme, who previously worked for Giorgio Armani, ignited our Beautytap Founder Spotlight with intelligence and charm.

Crafted with passion and ethos, DedCool transcends the ordinary. Founder Carina Chaz is on a mission to stylishly and sustainably fragrance your world…and she is making strides (starting on Instagram, now selling at Sephora, brava! Every genderless scent—there are a dozen—is crafted with organic ingredients and blended for layering and individual panache.

Sunlit Blooms is joyous, bright, and summery with flirty notes of orange blossom, white floral, salty vanilla. The aura of Xtra Milk is friendly, clean, and captivating courtesy of bergamot, white musk, amber. Black violet and saffron perfume Fragrance 03 “Blonde” with gourmand mystery. Also available in laundry detergent, candles, linen spray, body wash and lotion, car fresheners, and even pet shampoo, DedCool can follow you everywhere.

Made in Los Angeles, this admirable brand is non-toxic, vegan, cruelty-free, biodegradable, carbon neutral, committed to “planet first”, and swoonworthy.

Futuristic biotech meets time-honored tradition in The Rootist’s superfood and super sensuous formulations. A vitamin-rich complex of eight responsibly sourced botanicals is masterfully fermented to encourage hair wellness.

Like a quench of kombucha for stunning strands, this mighty brew benefits roots, scalp, length, and ends with a medley of premium products: Pre-Shampoo Scalp Clarifying Rinse, Strengthen Concentrated Shampoo and Conditioner (a total game changer, full-bodied with no water added a little goes a long way), Clarify Balancing Serum, Dry Shampoo Powder (a dream come true), and Fermented Strengthening Serum for a polished, nourished finish. Rooted in goodness, The Rootist is clinically proven, made clean, green, vegan, and cruelty-free.

Simple and revolutionary, a healthy environment helps us flourish…from mind and body to hair and skin. Welcome Canopy's darling (and dermatologist recommended) devices into your home and amp up self-care. A Harper’s Bazaars 2023 Beauty Icon, the Filtered Showerhead is a new bestie; sleek design dissolves product buildup, reduces breakage, and supports clearer skin. The Bedside Humidifier is a mini marvel for max hydration that targets dry, dull skin and aids easier breathing. An evaporation technique means no mist, just filtered air, and top technology inhibits mold and contaminants.

Add the brand’s vegan, nontoxic, essential oils for a kiss of aromatherapy. Dedicated to “help you unlock the full potential of your beauty and wellness routine at home”, Canopy takes overall well-being to the next level.

Inspired by history and imagination, Romano Ricci (great grandson of master perfumer Nina Ricci) creates perfumes with exceptional flair. Juliette has a gun—named in homage to Shakespeare’s leading lady—is a seductive fragrance collection with notes of allure, esprit, and originality.

Made in France scents range from musk, flowery, and gourmand to citrus, woody, and uniquely atypical. Just launched and Beautytap reviewed, Juliette is romantic, feminine, and spicy with sour cherry, pink pepper, and jasmine. Miss Charming delights with Moroccan rose and wild berries; Lust for Sun is exotic in coconut, freesia, gardenia, and ylang ylang. And for sensitive types, Not A Perfume is made clean and fresh with Cétalox and without allergens.

Juliette has a gun is truly spellbinding.

This illustrious haircare brand makes waves…and curls, coils, and straight strands stronger, smoother, thicker, and shinier. With research front and center, 120 global patents, 450 formulas, and 44 products, Living Proof proves healthier hair can be a reality.

Bestsellers include the Perfect hair Day (PhD) line, Restore shampoo and conditioner, and Beautytap expert favorites: Triple Bond Complex and PhD Advanced Clean Dry Shampoo. New addition, Scalp Care Density Serum, is a marvel for grey and thinning hair; made clean with all types and textures in mind, this featherlight elixir promotes growth while reducing shedding and the appearance of greys; and it won’t fade existing color. Tech savvy science, unprecedented formulations, cruelty-free, and a sustainable mindset—it is no surprise Living Proof has more than 200 awards and is an esteemed celebrity choice.

Congratulations to all of Beautytap’s game-changing brand partners. Excited for what’s to come in this ever-evolving journey of innovation, collaboration and discovery.