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Beautytap Awards: Top 20 Highest Rated Brands of 2024
BEAUTY

Beautytap Awards: Top 20 Highest Rated Brands of 2024

Claire Hannum
Claire H.

Feb 21, 2025

The results are in, and they’re radiant.


Every year, Beautytap’s editorial team and expert community, including beauty pros and enthusiasts, pore over thousands of products to test and review, along with engaging in deep dive education around each brand.

From skincare and fragrance to hair and body care, an array of brands are consistent showstoppers. The ratings, based solely on educationally driven, unpaid reviews, speak for themselves.

Here are Beautytap’s top-rated brands of 2024.

Element Eight - 4.8

When it comes to extraordinarily youthful looking skin, Element Eight consistently delivers. Backed by science and developed by a robust team of PhDs and MDs, Element Eight’s proprietary technology was used in medical settings years prior to being tapped for revolutionary skincare. OATH ™ (Oxygen Amplified Therapy) is the brand’s clinically tested complex of topically applied oxygen carriers that hold dissolved, liquid oxygen for visibly transformative results. Did you know that by the age of 40, oxygen levels in the skin have reduced by 60%? OATH™ technology delivers liquid oxygen directly to the skin cells, stimulates microcirculation and accelerates blood flow by up to 70%. The before and after images speak for themselves. Among Element Eight’s hero products are O2 Niacinamide Eight Active Serum designed to hydrate and firm the skin for a smooth, radiant complexion. O2 Hyaluronic Acid Hydrate Correct Cream keeps dry skin nourished and plump without clogged pores. Another favorite, O2 Squalane Repair Protect Cream, is a go-to for skin that’s especially sensitive or damaged. The cream protects the skin barrier so you can stay moisturized all day long. And for anyone yearning for a taut, radiant, lifted visage, O2 Peptide Firm Perfect Cream offers lightweight hydration while building collagen for increased elasticity, while O2 Growth Factor Cream multi-tasks to deliver a plumper, brighter, and younger-look glow.

Anisa Beauty - 4.8

Anisa Beauty designs brushes with care so your products can be applied just right. Each brush is handcrafted with cruelty-free fibers. These brushes don’t just apply makeup – Anisa’s product line even features brushes designed for skincare application. With the Pinnacle Skin Brush, you can dab on your moisturizer evenly with a triangular brush head for all-over coverage. The brush’s sturdy fibers are built to handle thick skincare products and regular contact with water. When it comes to makeup, the Pinnacle Foundation Brush has you covered with a brush head designed to melt the foundation into the skin and ensure even application across the face.

Albion - 4.8

Albion got its start back in 1956, and it’s remained a classic for a reason. This Japanese beauty brand made its claim to fame with a four-step “milk first” skincare routine, which involves a balancing toner and essence to keep skin at its best. Infinesse Pump Matrix Milk offers a firmer look and protected natural barrier thanks to two types of peptides in the formula. For even more intense healing, Infinesse Derma Impact Cream plumps the skin with a blend of proprietary peptides, botanical essences, leopard flower, prune, and other top ingredients.

RéVive - 4.8

RéVive is all about tapping into the combined power of nature and Nobel Prize-winning scientific technology – all with the help of clean ingredients. The secret is the formula’s Bio-Renewal Peptide, which comes from the epidermal growth factor (EGF) protein molecule. For a soothing rest for your skin, try RéVive’s Rescue Balm Overnight Mask, which can help damaged skin heal fast. The mask’s combination of peptides, adaptogens, and other powerful ingredients can soothe and moisturize the skin while you sleep.

Sulwhasoo - 4.7

This legendary K-beauty brand aims to tackle signs of aging at their root cause. Among its hero ingredients is ginseng, which can help your skin glow on a whole new level. First Care Activating Serum VI is a powerful activating serum that can help keep your skin moisturized after cleansing. It can strengthen your moisture barrier and blast signs of aging over regular use, and like every Sulwhasoo product, it feels delightfully refreshing to apply.

Hempz - 4.7

Hempz incorporates the power of hemp seed oil for radiant hair and skin. Products like Glow Getter Herbal Body Moisturizer with Shimmer moisturize while adding something a little extra: a fun multi-dimensional shimmer. For heavy duty moisturizing sans shimmer, try Beauty Actives Brazilian Berry Herbal Body Moisturizer with Peptides + Amino Acids, which firms and hydrates the skin with the help of ingredients like peptides, amino acids, shea butter, and of course, hemp seed oil. If you want to target specific skin concerns, you’ll love Hempz herbal body serums. Each boasts a powerful active ingredient like vitamin C, hyaluronic acid, plant collagen, and ceramides. Each serum comes in an enticing scent like citrus, rose, cucumber, or ocean breeze. You can even prep for an afternoon in the sun with Sweet Pineapple & Honey Melon Herbal Body Moisturizing Sunscreen SPF 30, which protects the skin from UV rays while packing a double punch of moisturizing hemp seed oil and a sweet scent.

Tata Harper - 4.7

This beloved green beauty brand seeks inspiration from both nature and science to bring you the most cutting-edge skincare technology. Try the Refining Cleanser for gentle exfoliation that works great for sensitive skin. To moisturize, reach for Superkind Calming Creme, which soothes irritation and strengthens the skin barrier for dry or itchy skin. At the end of the day, try the Nourishing Oil Cleanser for gentle makeup removal and soft, smooth skin.

Surface Hair - 4.7

If you’re looking for salon-quality care at home, Surface Hair is your new best friend. This brand follows nature’s lead in its formulas and offers a clean ingredient line-up. Awaken Scalp Detox can invigorate and exfoliate the scalp with the help of activated charcoal powder and refresh your follicles. For radiant curls day in and day out, try the Curls Replenish Leave-In Conditioner, which taps into the power of ingredients like cocoa butter and amino acid-filled babassu seed oil to nourish curly and textured hair. 

Althaea Skin - 4.7

Founded by world-renowned dermatologist, Dr. Ava Shamban, Althaea Skin’s products are the result of decades of research into the genes that determine your skin’s circadian rhythm. Awake Eye Gel, one of Althaea’s most popular products, is a great example of this – the formula activates cell functions that can help prevent age-related stressors around the eyes. It can also zap puffiness and fine lines. By night, Althaea’s Night Serum can support your skin cells’ natural evening repair process for speedier recovery and collagen production. For a next-level treatment, try the C∙A∙R∙A Multi-Modal Tool + Activation Mask, which delivers results inspired by powerful in-office treatments. The mask harnesses targeted energy and light to improve upon your skin’s natural nighttime biological functions. The result is a plumper, smoother complexion.

Credo - 4.7

Credo Beauty is a leader in clean beauty that relies on formulas packed with powerful active ingredients to keep your skin happy and healthy. From its organic ingredients to its sustainable packaging, every facet of the product is designed with you – and the planet – in mind. Credo even cofounded its own in-house recycling initiative, PACT, which collects hard-to-recycle beauty packaging. One of Credo’s popular must-haves is Serenity Mineral-Rich Body Wash, a rich body wash that gently cleanses while it moisturizes. It reduces the appearance of pores and smooths the skin with the help of ingredients like spirulina, seaweed, and lactic acid. After cleansing, you can apply Seascape Ceramide Body Serum, which hydrates and firms skin with microalgae, red algae extract, and an active ceramide complex.

Maison Louis Marie - 4.7

Life smells better when you wear Maison Louis Marie, a fragrance brand featuring clean, planet-friendly ingredients. Beautytap experts have reviewed popular Maison Louis Marie scents like No.13 Nouvelle Vague, a scent inspired by Capri, Italy. With notes of lemon, coconut, fig, agave, amber, and more, this fragrance lights up any room. For a roll-on fragrance option, try No.14 Icila Perfume Oil. Inspired by the beauty of time and the present moment, this scent features notes of ruby grapefruit, mandarin leaf, jasmine, dark plum, and vanilla.

Banyan Botanicals - 4.7

Banyan Botanicals is an iconic brand that’s inspired by the ancient herbs and practices of Ayurveda with a focus on caring for the health of the planet. A great introduction to Banyan’s Ayurvedic offerings is its Body Oil, a fast-absorbing oil that naturally hydrates the skin. It’s non-greasy and contains essential oils, antioxidants, and oleic acid to protect the skin from damaging environmental factors and promote a radiant glow. Next, try the Face Oil, a lush essential oil serum that locks in moisture for smooth, healthy skin.

Juliette Has a Gun - 4.7

Juliette Has a Gun is more than just a fragrance brand – it’s an invitation into a creative, whimsical journey surrounding every scent. The brand builds entire worlds in the inspiration behind its fragrances. Juliette Eau de Parfum is a show-stopping scent with notes of dark cherry and pink pepper. It’s a scent to be worn when you’re feeling bold.

Blu Atlas - 4.6

This men’s skincare brand keeps things simple: it delivers fantastic results with minimal fuss. With top-tier formulas, straightforward branding, and unforgettable scents, each product will keep you coming back for more. Santal Shampoo is a great example of this – the gentle shampoo features jojoba protein, aloe vera, and vegan biotin to strengthen and repair the hair and scalp. Santal Conditioner helps bring dull, dry, frizzy hair back to life with the help of avocado oil, barley protein, and argan oil.

Nopalera - 4.6

Nopalera celebrates Mexican culture with a collection of products centered on the nation’s iconic nopal cactus – also known as prickly pear. Experience it for yourself with Nopalera’s Original Moisturizing Botanical Bar, a solid lotion bar that soothes the skin with a blend of tepezcohuite, plant butters, and of course, native Mexican prickly pear oil. Prickly pear does it all – and it can exfoliate as well as it soothes. Cactus Flower Exfoliant is a three-in-one product that oil cleanses, exfoliates, and moisturizes. It can transform rough skin into smooth, sleek radiance. Along with prickly pear cactus, the formula includes achiote seed oil to help soften the skin. The brand also offers an enchanting series of fragrances celebrating Mexico’s beauty: Bosque Mistico Eau de Parfum honors the nation’s lush forests, Flor de Madera Eau de Parfum calls back to Mexico City’s ancient canals, and Dulce de Cuerpo Eau de Parfum is inspired by the city’s rich history.

PMD Beauty - 4.6

The founders of PMD Beauty were passionate go-getters from day one, and it shows in the brand’s unique collection of at-home devices. Personal Microderm Elite Pro offers professional-level results that you’d normally find at an in-office microdermabrasion treatment. You can use the device’s tri-speed capabilities and variable vacuum suction to tailor the treatment to your own unique needs, all from ease of your own home. Redvolusion, a facial cleansing device, rejuvenates the skin with gentle cleansing followed by red light therapy.

CONAIR - 4.6

Conair is a classic brand for a reason, and its offerings continue to surprise and delight. The hair tool staple’s latest line of products is easy to use and adaptable to any style you choose. InfinitiPRO By Conair is a wet-to-dry styling tool that offers multiple attachments for a wide range of looks. The tool offers impactful drying capabilities without damaging your hair with heat, and its various brush and dryer attachments can be switched out for every mood. If you’re looking for a dry hot tool, try the Style Chemistry line, which offers a series of curling, straightening, waving, and styling attachments that work with one base. The Style Chemistry Starter Pack includes a base and a 1-inch ceramic curling iron to craft classic curls in no time.

Winky Lux - 4.6

This cheerful brand opts for cleaner ingredients and aims to infuse joy in every step of your beauty routine. Beautytap experts love Winky Lux’s Cheeky Rose Liquid Highlighter, which offers a buildable gel-cream consistency that melts into the skin with a shimmery finish. The formula includes evening primrose extract and calendula oil. You’ll also want to check out the Rose Tea Blotting Sheets. With their rose extract and a delightful rose tea scent, they serve as a sunny step-up from your average blotting paper. If you’re looking to step up your eye makeup, another expert favorite is First Swipe Conditioning Lash Primer, which fortifies the lashes with the help of yuzu fruit extract, argan oil, and a flower oil blend. First Swipe can add volume under mascara and can nourish on its own as a lash mask.

Dolce Glow - 4.6

Dolce Glow was founded by Isabel Alysa, spray tan artist to the stars who knows a thing or two about getting a perfect self-tan. Each product is infused with Alysa’s expertise and influenced by her Italian heritage. Dolce Self-Tanning Mist creates a golden glow with an easy spray-on system that ensures coverage from every angle – you can even spray it upside down. Another favorite is the Acqua Hydrating Face Mist, a hydrating tanning mist that both moisturizes and tans with an ultra-fine spray.

DedCool - 4.6

DedCool is for everyone. No matter your style, gender, or scent preference, this brand has something just for you. Xtra Milk Fragrance, one of the brand’s most popular products, is a genderless, universal scent – as are the other scents in DedCool’s collection. You can even get Dedtergent to enjoy the scent in laundry form. Another popular DedCool fragrance is Sunlit Blooms, a scent with hints of white floral, ylang-ylang, and citrus. And of course, you won’t want to miss Taunt, a blend of bergamot, cassis, vanilla, amber, and more that never fails to charm.

If you’re looking to step up your skincare and beauty routines, start with these top-rated brands. They’ve been tried, tested, and adored by heaps of passionate experts and pros.


Claire is a writer, editor, content marketer, and reiki practitioner who covers wellness, lifestyle, and travel. Her work has appeared in Self, CNN, Prevention, Glamour, Health, Racked, The Huffington Post, Mic, The Frisky, YouBeauty, and many other publications. Her work has been highlighted by BBC News, New York Magazine, Today, Jezebel, Bustle, Reader’s Digest, and The Center For Research On Women And Gender. Her greatest loves are her cat and her vitamin C serum. You can find her on Instagram @daycationgram.

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