Beautytap Awards - Top 20 Highest Rated Products of 2024

We celebrate another remarkable year for Beautytap, made possible by visionary brand partners and our community of professional beauty experts and enthusiasts.

This esteemed community—licensed estheticians, cosmetologists, hairdressers, beauty educators, content creators, accredited makeup artists—samples hundreds of beauty essentials every year, sharing genuine insights, recommendations, and professional reviews.

It is our honor to highlight the highest rated products of 2024, based solely on data, from best-selling beauty brands that partner with Beautytap for educationally driven reviews, UGC, video testimonials, and consumer perception studies.

Unlike other beauty industry accolades, brands are not required to pay for consideration or inclusion; these results are 100% data driven. Congratulations to Pacifica, Olaplex, Sulwhasoo, L’Oréal Professionnel, Tata Harper, Hempz, Element Eight, GXVE, and Credo to name a few.

From skincare, haircare, and bodycare to fragrance, makeup, and facial gadgets,

these science-backed, technologically driven creations boost our beauty care rituals and inspire innovation. Whether brightening complexions, strengthening hair, scenting skin or adding glam, this list of winners topped the charts with 4.8 and 4.7 ratings.

We are thrilled to shine the spotlight on the products that exceeded expectations head to toe in 2024.

Highest Rated Body Moisturizers

Harnessing pure hemp seed oil in every product, Hempz pioneered a buzz about this wellness wonder more than 25 years ago. We are bossa nova ready with a recent creation: Hempz Beauty Actives Brazilian Berry Body Moisturizer (4.8). The sensuous lotion firms skin with peptides and amino acids, locks in moisture with babassu oil, brightens with vitamin-rich açaí berry extract, and scents skin with a light, fruity floral fragrance.

A close runner-up is sister moisturizer Hempz Dark Red Cherries Herbal Body Moisturizer (4.7)—both delicious choices indeed.

Highest Rated Face Masks

Nobel Prize winning science guides RéVive. Founded by a plastic and reconstructive surgeon, the brand’s Bio-Renewal Technology refines and rejuvenates—glowing reviews are proof. RéVive Rescue Balm Overnight Mask (4.8) is a savior while you sleep. The intensely restorative formula rebuilds the skin barrier and replenishes with peptides, adaptogens, superfoods, and profound moisturization. Beautytap experts and enthusiasts praise a calmer, dewier, and healthier visage.

A highly deserving runner-up, Clearstem Hydraberry Moisture Mask (4.7), soothes, hydrates, and plumps with abyssine, arnica, squalene, and is safe for acne-prone and sensitive skin. This science-backed skincare brand, a Beautytap darling, makes quite an impact.

Highest Rated Face Milk

As a trailblazer of Japanese beauty for nearly 70 years, Albion is a time-honored treasure. Their “milk first” approach finesses skin with top quality ingredients and a silken feel. Albion Infinesse Pump Matrix Milk (4.8) earned rave reviews for its precise balance of nourishing oil, hydrating essence, lightweight radiance, and spring garden aroma. Genius peptides, one scientifically developed specifically for this moisturizer, lift and firm with truly one-of-a-kind results.

Highest Rated Cleansers

Beautytap experts and enthusiasts are passionate about squeaky clean skin. Anua Heartleaf Quercetinol Pore Deep Cleansing Foam (4.8) takes first place with total adoration. Heartleaf extract is an antioxidant, anti-inflammatory virtuoso, beneficial for deep pore cleansing and gentle exfoliation. A light foam lather refreshes with luminous efficacy and without harsh ingredients.

Runners-up include two Tata Harper darlings: Tata Harper Regenerating Cleanser (4.8) is best for congested skin, and Tata Harper Refining Cleanser (4.8) is ideal for sensitive skin. Both products gently exfoliate and enliven dull complexions with powerhouse botanicals and natural dazzle. We are head over heels for this “farm to face” luxurious skincare, made with love in Vermont.

Other favorites include Acure Ultra Hydrating Green Juice Cleanser (4.7)—an almost good enough to eat mix of ashwagandha, holy basil, reishi, turmeric, kale, spinach, and spirulina; this clean beauty maven gives skin a luscious cleanse.

And Skinfix Ceramide + Ectoin Gentle Cleanser (4.7), a gel-like composition made with clinically proven properties that won’t strip skin of healthy oils. The Skinfix secret stems from a healing balm crafted by a pharmacist in 1870 to reduce redness, itching, inflammation, cracking, and dryness.

Highest Rated Face Serum

Coola’s Dew Good Illuminating Serum with SPF 30 (4.8) is a trifecta hero. This 3-in-1 multi-purpose serum quenches skin with a youthful glow. Plant-based probiotics help skin retain moisture and organic ingredients target skin stressors from harmful UV rays, blue light, and other environmental irritants. The silky texture glides on for optimal protection. Coola formulates every elixir with at least 70% organic ingredients sourced from sustainable farming practices that support local communities.

Highest Rated Facial Massage Tool

Trusted for 100% vegan, clean, and cruelty-free beauty products since 1996, Pacifica Beauty (known as the “godmother of ethically natural beauty”) promises efficacy and affordability. This female-founded brand has prowess, beloved for skincare, haircare, makeup, perfume, and now the Pacifica Future Youth Facial Massage Tool (4.8). A zinc alloy roller cools on contact to sculpt, contour, and de-puff. It heralds moments of self-care with a tension releasing caress and instant gratification.

Highest Rated Body Washes

Say hola to bathing enchantment with Nopalera Cactus Shower Gel - Dulce de Cuerpo (4.8). Infused with desert gems—native Mexican prickly pear oil and cactus flower—this purifying, deeply hydrating, and naturally exfoliating indulgence honors Mexican traditions with sacred earthy aromas: amber, vanilla, and copal. Skin is softer and spirits are elevated. Muchas gracias Nopalera, we are mesmerized.

The other favorite is Credo Serenity Mineral-Rich Body Wash (4.7). After a decade of research and clean beauty devotion, Credo Skincare is a welcome newcomer to the bodycare scene. Sugar kelp and a marine complex of spirulina, seaweed, and sea lettuce are key ingredients in this ultra hydrating, cell renewing, texture improving, miracle wash with a “radically transparent” natural scent.

Highest Rated Fragrances

Perfume is a cherished luxury and these clean scents captivate. Fragrance 01 “Taunt” by DedCool (4.8) garners kudos for organic ingredients and bespoke attraction. Taunt allures with bergamot, fresh dew, cassis, vanilla. The Beautytap community was wowed by its long lasting, sexy appeal.

Runners-up are Nopalera Flor de Madera Eau de Parfum (4.7), a soulful and seductive Mayan goddess-like fragrance of tamarind, soft violet, jasmine petal, vetiver, musk, and cedarwood. We feel transported.

Revered for clean, natural ethos, Maison Louis Marie charms with Maison Louis Marie No.14 Icila Eau de Parfum (4.7) where warm florals and invigorating citrus are balanced by a rich earthiness that is simply intoxicating.

This cult favorite parfumerie was created by Romano Ricci, the great grandson of legendary fashion designer Nina Ricci. Juliette Eau De Parfum (4.7) plays homage to Shakespeare’s leading lady with amorous notes of dark cherry, jasmine, pink pepper, tonka bean—complex, empowering, irresistible.

Highest Rated SPFs

Two is better than one in Hempz Sweet Pineapple & Honey Melon Herbal Body Moisturizing Sunscreen SPF 50 and SPF 30 (both 4.8). Beautytap experts and enthusiasts soaked up this honorable brand. Made with 100% hemp seed oil, vitamin C, and ceramides, the lightweight hydrating formula offers heavyweight broad spectrum protection without any white cast. Both SPFs are water resistant up to 80 minutes, ocean-friendly (free of ingredients that bleach coral), and perfumed à la tropical paradise.

A cool runner-up is Coola Classic Body Lotion SPF 50 (4.7). Fans of fragrance-free praised its sheer coverage, effective sun protection, lasting hydration, and reef-safety. An antioxidant-rich blend of prickly pear extract, raspberry seed oil, aloe vera, and buriti oil nourishes skin sans any sticky residue—ready for fun in the sun.

Highest Rated Shimmer Body Lotion

Back for more, Hempz sparkles with Glow Getter Herbal Body Moisturizer with Shimmer (4.8). Ethically sourced mica crystals illuminate skin with an ethereal rose gold that won’t transfer on clothing. This clean cream nurtures with shea butter, aloe vera, jojoba, almond, and hero hemp seed oil—chock full of replenishing vitamins, omegas, and amino acids. It smells like happiness with bergamot, pink raspberry, and warm vanilla. And a convenient pump promises easy application.

Highest Rated Electronic Face Gadgets

PMD Beauty touts a dynamic duo: PMD Reflect Pro (4.8) and PMD Clean Acne (4.8). These genius devices upgrade routines. The Reflect Pro mirror is a game changer with three dimmable light modes (soft white, neutral white, natural daylight), massive 5x magnification, 360-degree rotation, and a 90-degree tilt. This is your go-to for flawless looks. It’s compact, hands-free, and rechargeable with lighting that lasts four to six hours.

Banish acne with Clean Acne. The rotating brush vividly cleanses and promotes elasticity with 7,000 vibrations per minute, preparing skin for a healthy glow. After washing, pat face dry, and apply the device on affected areas for three-minute blue light spot treatments that slay acne-causing bacteria. This clear skin revolution is doctor developed, FDA approved, and Beautytap community glorified.

Highest Rated Makeup Brush

It’s no surprise Anisa Beauty’s Pinnacle Skin & Foundation Duo (4.8) steals the show. Patented brush heads, expertly handcrafted with vegan fibers, transform moisturizer and makeup application and performance. The domed design helps products absorb perfectly into skin with even distribution. This must-have duo works seamlessly together—one brush preps and the other polishes. Anisa Beauty, also a top choice in Beautytap’s 2023 awards, makes a difference beyond the brush with environmental responsibility and social advocacy.

Highest Rated Face Oil

Lovely as a summer picnic, Clearstem’s Goldenhour Watermelon Barrier Oil (4.8) is a delectable treat. A plant-based blend of organic watermelon seed oil, sodium hyaluronate, and vitamin C strengthens, plumps, soothes, brightens, and restores skin’s lipid barrier. It’s superbly hydrating, acne-safe, and won’t clog pores. Reviews praise it’s featherlight feel, gracious aroma, and supple results. For added splendor, apply oil with a revitalizing gua sha massage.

Highest Rated Face Creams

Super worthy of the spotlight is Tata Harper Superkind Calming Creme (4.8). Lush opulence awaits in this soothing, neutralizing, and fortifying cream. Anti-inflammatory calendula flowers, leaves, and stems are blended with Tasmanian pepperberry and Tahitian golden microalgae to kindly calm stressed skin. Awarded the National Eczema Association Seal of Acceptance, this satiny-soft phenomenon means business.

Elevating the skincare game with years of research and glorious praise is Element Eight 02 Growth Factor Cream (4.7). Backed by a team of revered scientists, dermatologists and spine surgeons, this technologically advanced skincare collection harnesses the power of their proprietary OATH ™ (Oxygen Amplified Therapy) - a complex of topically applied oxygen carriers that hold dissolved, liquid oxygen for transformative results. The formulation also includes five lab-grown peptides, sea buckthorn oil, hyaluronic acid, and squalene to regenerate skin, support cell metabolism, and rebuild collagen. Smitten is an understatement.

And skincare guardian angel Skinfix graces complexions with Skinfix Skin Barrier Restoring Gel Cream (4.7). This clinically proven healer softens and balances combination, oily, and acne prone skin. Niacinamide refines pores, zinc reduces excess oil and thus breakouts, glycerin gives impressive hydration, and a patented B-L3 complex restores the skin’s moisture barrier.

Highest Rated Face Serum

K-beauty products continuously amaze. Sulwahsoo is a pioneer in this space, uniting classic ingredients with modern innovation. Sulwhasoo First Care Activating Serum VI (4.8) is the ultimate skin barrier strengthener. With ginseng at its core, the proprietary herbal blend brightens, balances, and reduces the signs of aging. A tranquil aroma and sleek texture cascade skin with instant hydration. We use it as a first step after cleansing and can see why reportedly one bottle is sold every seven seconds.

Highest Rated Shampoo and Conditioner

We hope celebrity-loved Olaplex doesn’t ever go anywhere, except for on our tresses. The Beautytap community was blown away by Olaplex Strong Days Ahead Shampoo and Conditioner Set (4.7). Dry, damaged hair was repaired with strength and shine thanks to a trio of salon-style goodies. The iconic No.3 Hair Perfector is a 10 minute bond builder; No.4 Bond Maintenance Shampoo cleanses without stripping and reduces breakage; No.5 Bond Maintenance Conditioner locks in moisturize and miraculously detangles. The divine scents? Olaplex, take us away…

Highest Rated Face Highlighters

We have a tie. Patrick Ta Major Glow Creme & Powder Light Reflecting Translucent Highlighter Duo (4.7) and Gwen Stefani’s GXVE Check My Glow Illuminating Highlighter (4.7) both rocked our worlds.

Makeup to the stars, Patrick Ta, created this translucent cream and powder jewel for light, diffused coverage and a pearlescent finish. The complementary colors never look cakey and are resplendent alone or layered—Patrick’s preferred method applies cream over powder.

Turn up the volume with GXVE’s three collections in shimmery shades Platinum Cowgirl, Homegrown Glow, and Karat Country. Multidimensional pigments are buildable for subtle charisma or glitzy glamour. Velvety and easy to apply, colors can be mixed and matched for natural glow.

Highest Rated Hair Leave-In Conditioner

Another round of well-deserved accolades for Olaplex with Nº.5 Moisturize & Mend Leave-In Conditioner (4.7). This brilliant formula conditions, detangles, helps prevent damage from styling, and tames frizz on-the-spot. The patented Bond Building Technology works magic to rebuild hair with strength and structure from cortex to cuticle. Reviews reveal that hair is more manageable, stressed strands are rescued, split ends are healed, and all hair types benefit.

Highest Rated Blush

Gwen rocks an encore with GXVE Feelin’ Cheeky Clean Amplifying Blush Duo (4.7). Six sets with two hues each have maximum appeal, one matte and one radiant—Ex-Girlfriend, Lasting Love, Stars Aligned, Honeymoon Phase, Crush on You, and Flirty Talk, all a delight. Buildable colors can be layered in custom fashion for any mood or occasion, day to night. Reviewers applaud the pretty packaging and durable, easy to open compact with mirror inside.

Highest Rated Hair Mask

An industry superstar, L’Oréal has enhanced hair for more than a century. We have complete confidence in every product. L’Oréal Professionnel Absolut Repair Molecular Mask (4.7) triumphs with a hair mask proven to “visibly fight two years of damage in one use.” Targeting the hair shaft at a molecular level, strands are repaired from the inside out. Amino acids and a patented peptide bonder seriously strengthen hair for immediate, long lasting, life-changing results…in only two minutes per use. This mask is a marvel.

Congratulations to this year’s award winners! Our heartfelt gratitude for stellar community engagement and thousands of authentic reviews.

“The more we embrace what our own feelings about beauty are, the more fun it’s going to be for us as we go along.” - Diane Keaton