Beautytap Awards: Top Editor’s Picks for 2024

Beautytap’s Editorial Team and Expert Community (resident members include credentialed Beauty Pros and Enthusiasts) are fortunate to sample and review thousands of beauty products throughout the year. We are profoundly grateful for this privilege and honored to share our findings.

2024 was abundant in clean and ethical beauty, science-backed innovation, multi-tasking hybrids, and technological advancements across every category.

These discoveries captivated and impressed our discerning team with high quality ingredients, science-backed formulations, and breathtaking results.

Here are our top heavily tested, reviewed and inspected beauty product selections for 2024.

Congratulations and thank you for your transformative creations!

SKINCARE

Glow Inducing Mask - 111SKIN Rose Gold Brightening Facial Treatment Mask

A fresh from the spa glow is one sheet mask away. The 111SKIN Rose Gold Brightening Facial Treatment dazzles with clinical grade ingredients that target dull, dry, and irritated skin. Antioxidant colloidal gold soothes and brightens; damask rose calms redness and smells divine; pomegranate seed regenerates with vitamin C and omegas. Apply the hydrogel mask for 20 minutes and relish instant luster.

Eye Patches - Charlotte Tilbury Immediate Eye Revival Patches

Hello bright eyes! It’s 10 minutes to stardom with Charlotte's Hollywood Skin Secrets Immediate Eye Revival Patches. Designed by a celebrity makeup artist, this red carpet stunner is ultra hydrating, de-puffing, dark circle reducing, and clinically proven to work wonders. The cooling hydrogel cushion hugs with an eye contour complex that enlivens tired eye areas. Pamper yourself, because as Tilbury says: “Darlings, when your eyes glow, you glow! And the whole world feels it!”

Skin Calming Treatment - Omorovicza Soothing Salve

Our derma is replenished thanks to Omorovicza’s Soothing Salve. A luxurious blend of Catalonian microalgae, sea chamomile extract, and olive ceramides nourishes and strengthens irritated skin. Made with a proprietary formula and mineral-charged waters from Budapest, the patented Healing Concentrate is proven to boost skin health with hydration, elasticity, and firmness. Apply before makeup to balance tone or use as a leave-on mask for deep restoration.

Face Cream - Tatcha The Water Cream

When a jar is this chic, the aesthetic sparks joy in both skin and spirit. Tatcha The Water Cream is based on the Japanese sense of harmony. The formulation flows with ultimate hydration, refreshing skin while minimizing pores. An exquisite approach to design (we adore the mini gold applicator spoon) and gracious user experience (a pleasant fragrance and satiny texture) encourage blissful self-care. Thank you, Tatcha and “arigato” as they say in Japan.

Face Oil - Youth to the People - Superberry Hydrate + Glow Dream Oil

Youth to the People - Superberry Hydrate + Glow Dream Oil harnesses maqui, the world’s most antioxidant dense fruit, for a quick absorbing and glow inducing face oil. Whisk in superfoods açai and goji berries, vitamin C, omega fatty acids, prickly pear, vegan squalene, jojoba and sunflower oils, and voilà—optimal hydration, and dare we say…the fountain of youth, are just a few drops away.

Face Serum - G.M. Collin Hyaluronic Filler Serum

On the vanguard of innovation, G.M. Collin’s Hyaluronic Filler Serum is first in its class as a pre-serum serum. This pioneering wrinkle filler is a hydrating virtuoso. Cosmetic drone delivery ensures ingredients are dispersed effectively. Created as the initial step for skincare routines—prior to applying other serums and creams—it’s an anti-aging master that plumps, improves texture, and reduces the appearance of pores. The technology is novel, and the company is time-honored.

Eye Serum - The Ordinary Multi-Peptide Eye Serum

There is nothing ordinary about The Ordinary Multi-Peptide Eye Serum. This water-based elixir cascades with benefits. Technology meets efficacy in four action-packed peptides that help relieve laugh lines, puffiness, and dark circles. Ash bark extract has anti-inflammatory properties; niacinamide helps restore skin’s moisture barrier; and antioxidant caffeine perks up elasticity. The bottle may be small, but a little serum goes a long way.

Dermatologist Endorsed Skincare - Senté Dermal Repair Cream

Relieve redness with Senté’s restorative Dermal Repair Cream. Accepted by the National Rosacea Society and approved by leading research doctors and dermatologists, this soothing treatment hydrates, heals, and strengthens. The science-backed guru fuses green tea extract to calm inflammation, vitamin E to moisturize and protect, and a patented molecular complex that promotes repair from the inside out. Experts to the rescue.

MAKEUP

Trinny London BFF De-Stress Tinted Serum

Trinny is the mastermind behind the universally loved Trinny London, and she also happens to be a guest judge on Dragon’s Den (Shark Tank is the US version). Housed in a sleek silver tube and designed with an easy-to-apply pump dispenser, this innovative formulation is light and creamy and applies like a dream. The hero behind this gem is NP-TriOX™ Technology, and features what’s described as a “stress busting” ingredient – Neurophroline which helps manage how cortisol effects the skin. In other words, this lovely serum-foundation provides buildable coverage and a glowing finish. a

Multi-Tasking Face Color - Nudestix Nudies Bloom

Simplify with one clever product for cheeks, lips, and eyes. Nudestix Nudies Bloom bares it all in a sheer blush balm and eight impeccable hues. With color on one side and a brush on the other, the stick efficiently applies a dewy natural glow. It doubles as skincare with brightening minerals, moisturizing vitamin E, conditioning candelilla wax, hydrating coconut. And it’s a fan fave, one Nudies Bloom is sold every 60 seconds.

Lip Oil - Rare Beauty Soft Pinch Tinted Lip Oil

We are all smiles for Rare Beauty’s Soft Pinch Tinted Lip Oil. A lustrous gel swipes on with a silken feel and glossy tint. Jojoba and sunflower seed oil moisturize, soothe, and protect against environmental stressors. “One swipe and your lips look so full and smooth! I love how easily you can build up the color without it getting sticky,” says founder Selena Gomez. Our lips adore the soft plumping effect and eight mood elevating hues.

Mascara - Tarte Maneater™ Mascara

From a brand that believes in "high-performance and natural" comes Tarte Maneater Mascara. A custom brush, with a whopping 500+ bristles, layers on volume, curl, and length in a lavish way. The cream-like formula hydrates and smooths with jojoba, carnauba wax, vitamin E—and it won’t clump, flake, or smudge. Lashes are fuller and longer, eyes look more vivid, and a verified 16-hour wear means we’re all set for business and pleasure.

Highlighter - Westman Atelier Lit Up Glow Highlight Stick in Brûlée

Looking for luminosity? Look no further than Westman Atelier’s Lit Up Glow Highlight Stick in Brûlée. The translucent gel illuminates cheeks, eyes, and lips with light-catching undertones, skin firming actives, and desirable radiance. “I keep this on hand to rejuvenate my skin throughout the day,” says founder and makeup artist Gucci Westman. “This jelly-like highlighter refreshes skin when it feels dull or parched.” Westman prepped Nicole Kidman for the 2024 Golden Globes with Lit Up Glow Highlight in Petal, simply stunning.

Drugstore Mascara - Lottie London SuperFake Mascara

Posh and practical, Lottie London’s SuperFake Mascara is the real deal. It lengthens and lifts for up to 12 hours. Vegan, cruelty-free, PETA approved, and fabulous, this mascara doesn’t skimp on goodness. An elongated wand makes application a breeze and tiny bristles coat every lash. Achieve a double decker coat by zigzagging from roots to ends, finishing inner and outer lashes with the tip of the wand. Brilliant!

Eye Brightener - Fenty Bright Fix Eye Brightener

Eyes shine like diamonds with Fenty Bright Fix Eye Brightener. This serum-like concealer brightens and blurs with a natural finish. Peepers pop as the under eye area is hydrated, revived, and smoothed. 16 colors can be worn solo or combined for a true to you hue with sheer, buildable coverage (Rhianna layers Peach and Honey). It’s resistant to creases, humidity, sweat, and is a total gem.

Brow Gel - Benefit Cosmetics 24-HR Brow Setter Clear Brow Gel with Lamination Effect

For brows that wow, Benefit Cosmetics 24-HR Brow Setter Clear Brow Gel with Lamination Effect has you covered. An enduring formula and dual-sided brush sculpt and lift with 24-hour control. Provitamin B5 defines while polymers shape brow hairs with superb hold. Bonus points for the quick drying, residue-free translucent gel. This gorgeous groomer is a keeper.

Budget-Friendly Primer - e.l.f. Power Grip Matte Primer

Revered as vegan, cruelty-free, and affordable, e.l.f. charms with Power Grip Matte Primer. An enhanced version of the original and popular primer, this mattifying base softens shiny skin and the herbaceous lemon myrtle blend balances with a flawless finish. For impressive grip and long wear, use as a first step in your makeup routine. A solid base is essential for polished allure.

Concealer - PÜR 4-in-1 Sculpting Concealer

PÜR’s 4-in-1 Sculpting Concealer is purely a top choice. Clean, vegan, skin-loving ingredients brighten under eyes and conceal imperfections. Retinol corrects, turmeric hydrates, caffeine, green tea, and ginseng invigorate. 16 shades from Fair Ivory and Almond to Caramel and Chestnut pair perfectly with foundation for buildable coverage. The applicator brush softly contours while the lightweight texture glides on seamlessly. This is our new makeup staple.

Cream Blush - LYS Higher Standard Satin Matte Cream Blush

Admired for a mission where “negative self-talk is prohibited”, LYS rises above. LYS Higher Standard Satin Matte Cream Blush adds flattering pigment to cheeks with healthy vitamin E, kaolin clay, avocado oil, and shine control. Nine blendable and buildable shades amaze—Empower, Epic, Inspire, Passion, Confident, Self Love, Humble, Classy, Kindness. The brand is clean so you can look good and feel good.

Skincare+Makeup Hybrid Foundation - Kosas Revealer Skin Improving Foundation SPF 25

Makeup functions as skincare in Kosas Revealer Skin Improving Foundation SPF 25. Multiple shades with medium coverage blend into skin pronto, revealing a smoother looking visage. The active complex of hyaluronic acid, niacinamide, peptides, squalane, vitamin B5, arnica, and caffeine is clinically proven to hydrate, brighten, soothe, plump, and protect. “Every product we formulate not only has to look amazing but also needs to do great things for your skin,” says founder Sheena Zadeh-Daly. Mission accomplished.

Setting Spray - One/Size On ’Til Dawn Mattifying Waterproof Setting Spray

Backed by science and made for everyone, One/Size On ’Til Dawn Mattifying Waterproof Setting Spray is fiesta ready. The airy mist locks in makeup with a long wearing matte finish. A botanical blend of green tea extract and witch hazel tightens pores and absorbs oil. “This mind-blowing setting spray will have your makeup locked in for 16 hours, so you can hit one party to the next without the beat ever budging. Confidence in a can!” says founder Patrick Starrr. It is clear why this fine spray is a multi-award winning must-have.

Setting Powder - Makeup by Mario SurrealSkin Soft Blur Setting Powder

Celebrity makeup artist Mario Dedivanovic, founder of Makeup by Mario, is a

makeup-making superstar. SurrealSkin Soft Blur Setting Powder is proof of his genius. This loose talc-free powder clarifies complexions, minimizes shine, and sets looks for up to 12 hours. The featherlight consistency is fluffy and comfortable, and seven shades from Fair Pink to Warm Deep refine tone. You’ll be camera ready as there is no photo flashback.

Tinted SPF - Tower 28 SunnyDays™ Tinted SPF 30

Have fun in the sun with Tower 28 SunnyDays Tinted SPF 30 100% mineral sunscreen foundation. Made for sensitive skin—with a National Eczema Foundation stamp of approval—this blend of aloe vera, prickly pear, and non-nano zinc oxide protects, repairs, and soothes without clogging pores. Find a true shade with 17 options and buildable coverage, all named for beloved Los Angeles locales like Topanga, Melrose, Venice, and Larchmont.

BODYCARE

Ultra Clean Body Care - Credo Submerge Green Algae Body Cream

Launched in 2024, Credo Beauty is a game changer for clean skincare. Derma deserves attention and Credo Submerge Green Algae Body Cream is a new bestie. Caress this rich cream all over your beautiful body for decadent hydration. Sustainably farmed sugar kelp from Maine is the standout ingredient here, protecting the skin barrier and promoting cell renewal. Blue sea kale and green algae extract share gifts from the sea that revitalize and soften. Go ahead and submerge yourself in marine paradise.

Deodorant - AKT The Deodorant Balm in SC. 02

Hearty applause for AKT’s The Deodorant Balm in SC. 02—a genderless cedar, eucalyptus, and orange delight. Created by theater performers, this savvy all natural formula is a high performance sensation that may be applied all over the body. On contact, the nourishing balm turns into a dry powder that immediately absorbs sweat, protects, and won’t stain. Each of the scents are award-worthy too – utterly unique and mesmerizing. Prepare to be stopped by passersby. We are enchanted by SC.02’s After Thunder scene description: “A walk through the woods after a thunderstorm. Damp cedar. Fresh leaves. Citrus rays of morning light slice through the canopy. Take a deep breath. Day begins again.”

Fragrance Mist - Love Shack Fancy Velvet Sun Hair & Body Perfume Mist

Feminine lifestyle brand LoveShackFancy was “created to celebrate love and revel in the beauty of a flower-filled, rose-colored world”…we are smitten. Vintage flair and modern spirit infuse Velvet Sun Hair & Body Perfume Mist with a sunny freshness. Bergamot, coconut water, ylang-ylang, amberwood, and vanilla musk combine for tropical warmth and a beach vibe essence. Spray head to toe and bask in life’s sweetness.

Hair Removal Device - Ulike Air 10

Bid farewell to stubborn unwanted hairs with the Ulike Air 10. More than six million users praise this effective magician. Designed with IPL (intense pulse light), the device removes hair with light pulses that are absorbed into follicles and eventually inhibit future growth. A skin sensor ensures safety, an icy cooling minimizes irritation, and results are visible in two weeks. You will never need razors again.

HAIRCARE

Hair Smoothing Cream - Fekkai Brilliant Glossing Styling Crème

Made with love and Italian cold-pressed olive oil, Fekkai Brilliant Glossing Styling Crème permeates hair cuticles for exceptional shine. This lightweight dream cream eliminates frizz and instantly smooths with an alfresco aroma. Plus, it helps define curls, sleek strands, and gently hold style. This is the cult classic styling cream we used in the 1990s and we’re thrilled its modernized and back in action.

Hair Styling Tool – Beachwaver B-Series

The coveted Beachwaver B-Series, created by mastermind celebrity hair stylist Sarah Potempa twirls beachy, glamorous, and relaxed curls with ease. This first-ever (and patented) rotating curling iron styles waves with the simple touch of a button. A ceramic barrel adds sheen, tames flyaways, evenly distributes heat, and won’t kink tresses. It’s available in multiple sizes, colors, and glittery options (yes, please!). This is salon worthy styling, DIY at home—easy to use and ideal for beginners.

Anti-Frizz Cream - Ouai Anti Frizz Crème

We’re way into Ouai’s hydrating Anti Frizz Crème. The sensuous plant-based cream banishes frizz for 72 hours and can be used on wet or dry tresses. With heat protection up to 450 degrees, this split end repairing salve is a wise pre-styling step. Genuine efficacy is guaranteed as it is crafted by a celebrity hair stylist who intimately knows haircare. The fragrance is infused with bergamot, Italian lemon, jasmine, violet, and sandalwood. Absolutely swoonworthy.

Congratulations again to this year’s award winners! Thank you for raising standards and delivering on your promises.

“People often say that beauty is in the eye of the beholder, and I say that the most liberating thing about beauty is realizing you are the beholder.” - Salma Hayek

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