Meet the beauty brands that impressed hundreds of beauty experts and enthusiasts

It’s always an honor to recap a full year of expansive growth for Beautytap’s Beauty Expert Review Program and Digital PRO Card Membership Program.

None of this would’ve been possible without the dedicated, selfless, uncompensated work of our beauty expert community, comprised of esteemed experts in all facets of the industry, including licensed estheticians, cosmetologists, and hairdressers; beauty educators and content creators; and accredited makeup artists along with beauty enthusiasts. Together, their genuine insights, authentic recommendations, and glowing revelations helped both consumers and brands cut through the industry clutter.

In 2023, we’re proud to honor brands making the highest quality beauty products from head to toe, including:

• Sun Protection and After Care
• Makeup Brushes and Scalp Tools
• Skincare
• Nail Care
• Hair Care
• Body Care

Meet the 2023 winners in the “over 100” bracket.

#1 Vacation After Sun Gel - 4.9 / 134 Reviews

If you’ve followed Vacation Inc.’s ascension to superstardom, then seeing the brand yet again at the top of the Beautytap list should come as no surprise. Stealing the brand spotlight for the second consecutive year, Vacation’s After Sun Gel attained the coveted position as top product receiving over 100 reviews in 2023. By ditching the alcohol and packing its soothing gel with everything from aloe vera to hyaluronic acid, the non-sticky après-sun soother was a hit among beachgoers and swimmers alike.

Not-so-secret secret: Vacation’s “After Sun” Eau de Toilette just launched, so if you loved the gel’s refreshing scent, you can spritz it long before summer hits.

#2 Anisa Beauty Multi Powder Brush and Angled Concealer Brush - Both 4.9 / 143 Reviews each

Ties in and of themselves aren’t rare, but having a single brand score a 4.9 rating on not one but two of its core products is a first for Beautytap. Anisa Beauty’s Multi Powder Brush and Angled Concealer Brush are made from vegan fibers, and the ultra-soft, dense brush heads make quick work of blending concealer and layering and/or setting powder without disrupting base makeup. They’re also 100% cruelty-free and reasonably priced!

#3 Cosmedix Revert Boosting Brightening Serum - 4.8 / 139 Reviews

Cosmedix has been a consistent favorite of the Beautytap community, particularly for its clean formulas that deliver measurable results. For tackling discoloration, age spots, and overall dullness, experts love the Revert Boosting Brightening Serum. Its combination of food-based extracts and pigmentation-busting tetrahexyldecyl ascorbate revived complexions without the irritation associated with many vitamin C serums.

#4 butter LONDON Quick Slip Cuticle Oil - 4.8 / 144 Reviews

Climbing the ranks in 2023 and taking yet a higher position than the brand achieved in the 2022 Beautytap Awards, butter LONDON continues to wow the expert community. Quick Slip Cuticle Oil offers precision application in a squeeze tube with a brush applicator, so hydrating ravaged cuticles on the go couldn’t be simpler. We love the Champagne scent and instantly gratifying nourishment of coconut, safflower, and jojoba oils as well as the lightning-fast dry time.

#5 NatureLab. TOKYO Perfect Repair Treatment Masque - 4.8 / 187 Reviews

NatureLab. TOKYO taught the Beautytap Experts that hair damage isn’t something you have to live with forever. Perfect Repair Treatment Masque scored high marks for healing split ends while preserving color and protecting fragile strands from heat damage. Used in lieu of standard conditioner, the masque strengthens hair when used just once or twice a week.

#6 SKIN1004 Probio-CICA Essence Toner - 4.8 / 140 Reviews

For ingredient-focused SKIN1004, skin-soothing, fermented Madagascan Centella Asiatica is the ‘be all and end all’ for your skin’s microbiome. SKIN1004’s Probio-CICA Essence Toner delivers ceramide NP along with fan favorite cica to improve and strengthen the skin barrier. Beauty experts also adored the toner’s watery texture and multi-weighted hyaluronic acid molecules, which left skin feeling plump and looking radiant.

#7 REVIVV® Scalp Massager - 4.8 / 115 Reviews

Beauty tools abound, but the only scalp tool to crack the Beautytap Top 10 was clean beauty brand REVIVV®. The Scalp Massager proves a relaxing massage while simultaneously unblocking clogged hair follicles by removing dead skin cells. In addition to increasing circulation to the scalp, it just feels delightful.

#8 Vacation Inc. Super Spritz SPF 50 Face Mist - 4.8 / 134 Reviews

If you recognize this name from earlier, you’re not reading this wrong. Yes, Vacation hit another home run with its Super Spritz SPF 50 Face Mist. Gone are the days of touching up your sunscreen mid-day and disturbing your base makeup. This hybrid SPF/facial mist protects against blue light, pollution, and UV rays while giving skin a burst of refreshing aloe vera, caffeine, cucumber, and ferulic acid from a perfume-quality atomizer that will make you wonder why other companies can’t get it right.

#9 Theraderm Eternox Peptide Crème - 4.8 / 122 Reviews

Physician-formulated products continue to wow and woo, and Theraderm’s Eternox Peptide Crème – a previous Shape Magazine beauty award winner – confirmed that repairing damaged collagen and improving skin laxity doesn’t require a thick, heavy, irritating cream. Eternox combines a lightweight texture with a rapid absorbing formula, so skin feels smoother and more hydrated instantly.

#10 Kosterina Extra Virgin Body Oil - 4.8 / 145 Reviews

Kosterina brings the benefits of extra virgin olive oil to the entire body, and our skin has never been more appreciative. Whatever the season, Kosterina’s Extra Virgin Body Oil makes an antioxidant-rich at-home treatment possible. Its luscious, hydrating combination of oils absorb deep into the skin while delivering a Mediterranean experience for the senses.

Congratulations to the year’s winners!

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